A Snap Surprise, Spotify's User Growth, and Experiments at LinkedIn and Tinder

Weekly Curated Content from GrowthHackers Community in your inbox!͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View in browser]( ­ WHAT'S NEW?  Buckle up, growth geeks! This week's newsletter is your one-stop shop for all things growth.  We'll dissect the newest experiments from industry titans, unveil platform updates that might impact your strategies, and keep you in the loop on the latest marketing and acquisition tactics making waves.  Get ready to learn from the best and apply these insights to supercharge your own growth! Music Streaming Giant Spotify Released Their Q1 2024 Results, boasting a 19% MAU increase, and a 14% jump in premium subscribers YoY. Want to learn how they're keeping millions engaged and growing after 18 years? Dive deeper into [their user growth drivers]( here.  LinkedIn is Testing Premium Perks for Businesses. They are currently testing a new subscription tier with selected SMBs with features to enhance brand visibility and engagement. Key takeaway? We can learn a lot from [how they validate and refine their offerings]( for existing market segments.  Tinder is Experimenting with "Share My Date". Facing a slowdown in user growth, Tinder is leveraging their user data to [test a new feature: "Share My Date."]( This feature allows users to share details about upcoming dates with friends and family. It's a great case study in using data to understand user needs and translate them into actionable experiments. Will increased social connection through shared dates lead to more swipe rights?  TikTok Testing the Photo Sharing Waters.  TikTok is testing "TikTok Notes," a standalone app for photo sharing currently limited to users in Australia and Canada. This experiment reveals their willingness to explore new formats and cater to different user preferences. You can [have a look at the new app in this post](.  Snapchat Unveils Top Performing Industries for Advertisers: Snapchat released a report showcasing the success of its advertising platform across various industries. Did your industry make the cut? Additionally, they shared a "powerful duo" strategy for building brands on Snap. [Check it out]( to see if it aligns with your approach.  X Streamlines Ad Creation with AI Targeting. X (formerly Twitter) rolled out a new simplified process for [launching ads that utilizes AI targeting](. Beta testers reportedly saw a 10% increase in click-through rates and a 16% boost in conversions. While promising, the effectiveness of AI targeting remains to be seen - and tested. Will this move help X overcome advertiser trust?  Meta Goes All-in on AI with Meta AI and Llama 3. Meta is making a big push for its AI assistant, Meta AI, [powered by the new AI model Llama 3](. This technology promises advancements in real-time search integration and animated video generation. Meta AI now integrates across their platforms – Instagram, Facebook, WhatsApp, Messenger, and they even a launched standalone website.  Meta Revisits Lead Gen Ads (with a Growth Twist): Meta shared [insights on optimizing Lead Gen Ads](. While some tips might be familiar, there are nuggets for seasoned marketers to explore. The key takeaways involve eliminating friction for leads and leveraging AI targeting. Check out the full post in the GrowthHackers Community for actionable strategies!  This is just the tip of the iceberg! Want to delve deeper into any of these updates, unpack the latest marketing tactics, or bounce ideas off your fellow growth hackers? Head over to the [GrowthHackers Community](!  [GO TO COMMUNITY  ➡️]( ­  COMMUNITY FORUM 🗨️ "As your company scales, what specific areas have proven to be the biggest bottlenecks to growth, and how have you addressed them?" [Reply](  🗨️"I build a tool/website, and when I saw it, it's spam score was as  high as 50%. Please help me to decrease it. " [Reply](  🗨️ Got a question for community members?[Post a Question](  ­  COMMUNITY POSTS  Tinder Tests "Share My Date": A Product-Led Growth Experiment Tinder, the dating app synonymous with swiping right (or left), is facing a slowdown in user growth and engagement. With Gen Z increasingly turning to alternative methods for finding connections, Tinder needs to innovate to stay relevant. Enter their latest experiment: "Share My Date," a feature that allows users to share their upcoming dates with friends and family. [READ MORE]( Tailoring Value: A Look at LinkedIn's Experiment with Premium Company Pages Innovation teams face a constant challenge:  packing the perfect punch with features, value proposition, and positioning for their new offerings. It's a delicate balancing act –  Simply throwing features at a problem isn't enough. This is where growth teams step in, wielding the power of experimentation to validate ideas, test hypotheses, and ultimately, fine-tune new products or features before a full-scale launch. LinkedIn's ongoing experiment with Premium Company Pages serves as a compelling example of this approach in action. [LEARN MORE]( ­  TEAM PICKS 🤓 To Read: This week's good read shout-out goes to [Kyle Poyar's article on How to Make an Impact in Your First 90 Days](.  It features 25 quick wins from leaders at Canva, Hubspot, Google and more to inspire anyone starting in a new role.  🎧 To Listen: 20 minute VC [podcast episode with Sam Altman and Brad Lightcap from Open AI]( discussing decision making, the next 12 months in OpeAI, the secrets behind their fast scaling, and lessons learned. Does Sam believe a huge number of companies will be steamrolled by OpenAI?  💭 To Reflect: 🤝 Share the Love: Got a hidden gem that's transforming your growth game? Share the love! Drop your top recommendations at GrowthHackers Community to help a fellow community member level up. [CREATE A POST  ➡️]( ­ GrowthHackers 388 Market St, 1300, 94111, San Francisco [Unsubscribe](