New Report | Mastering the Utility Sales Cycle

A new survey report from GTM Squared uncovers trends in selling solar, energy storage, and grid edge products to utilities. [Have You Mastered The Utility Sales Cycle?]( A new survey report from GTM Squared uncovers trends in selling solar, energy storage, and grid edge products to utilities. The 38-page report shines a light on what it takes to master the utility sales cycle. GTM Squared surveyed more than 300 industry professionals to provide you with insights on technology investment, regulatory hurdles, and vendor positioning strategies. Want this report? [Join Squared]( and download immediately! [Get the Report →]( Want a sneak peek? [Click here]( to preview how the report gives you incisive answers to 13 questions on utility sales cycles. Below are two questions we thought you'd like. Q: From your experience, how long is the utility sales cycle for a commercial project (lead gen to contract close) for each product listed below? Q: What is the most important criterion utilities use when choosing to work with a DER or grid edge vendor? Source: [Mastering the Utility Sales Cycle]( (GTM Squared) [Read More →]( [There Are Many Reasons to Join Squared]( GTM Squared delivers premium content each and every week in the form of in-depth articles, research highlights, and multimedia extras. Go beyond our everyday coverage and gain insider access to our experts with a membership. In addition to the [Mastering the Utility Sales Cycle]( report, your annual membership will include: Energy storage is hot. But nothing is hotter than Julian Spector's expert takes on the regulation and policy, technology, and business models that are driving storage markets today. Can't keep up with all the crucial policy developments coming out of state capitals across the U.S.? Julia Pyper has you covered, chronicling the latest in energy legislation and regulation in this column. Jeff St. John examines grid markets, utility investments, regulatory proceedings, and new technologies enabling grid optimization and distributed energy integration each week in this Squared column. Stephen Lacey explores the most important stories in solar and guides you through market trends. This is required reading for any solar professional. Members also get the following deliverables and benefits: - 60+ Hours of Live Streams and Video On-Demand (Including exclusive access to the broadcast from [New York REV Future 2017]( next week!) - $200 Off the Regular Registration Rate at GTM Events - Transcripts of The Energy Gang and The Interchange - 52 Weekly Member Newsletters [Join Today →]( Did You Know We Have Enterprise-wide Membership Options? Getting a membership for everyone at your organization makes a lot of sense! We now have simplified enterprise pricing that makes it easy to share Squared with your colleagues. [Click here](mailto:squared@greentechmedia.com?Subject=GTM Squared Enterprise Options) and email us for more. [Greentech Media, Inc.]( | 2 Liberty Sq. Floor 2 | Boston, MA 02109 | 617­-500­-4257 Greentech Media wants to make sure you’re getting the content you want. [Click here]( to control what types of newsletters and emails you receive from us, or [unsubscribe]( from all emails here.