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Is your Ads performance durable? ͏ ͏ ͏ ͏ ?
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Is your Ads performance durable?
ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â [Google Ads Best Practices logo]
[ Google Ads Best Practices logo ] [Set the foundation](/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) [for durable Ads](/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) [performance](/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) Optimized targeting ⢠Google tag ⢠Enhanced conversions [Prepare today](=/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) [Prepare today](=/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) AI-powered technologies are advancing, and itâs more important than ever to protect your performance, while meeting consumersâ expectations for privacy. Use these best practices to employ durable measurement and audience solutions as you prepare for 2024 privacy shifts: [Google privacy shield. A cell phone, a lock, and a gear sit to the left. Three blue bars rise in height to the right.](=/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=)
[ Google privacy shield. A cell phone, a lock, and a gear sit to the left. Three blue bars rise in height to the right. ] [[ Adopt [optimized targeting]() to boost conversions Optimized targeting uses the power of Google AI to help you expand your customer base and reach new and relevant audiences that are likely to convert. Drive performance now and in the future with the [Google tag](/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) As new technologies and regulations emerge, accurate measurement and remarketing capabilities rely on a tagging solution that can evolve with industry changes. [A blue tag with a yellow circle and a blue triangle behind it.]
[ A blue tag with a yellow circle and a blue triangle behind it. ] [Blue, yellow, and green rectangles balance on top of a green triangle.]
[ Blue, yellow, and green rectangles balance on top of a green triangle. ] Enable [enhanced conversions]() for durable conversion measurement Gaining an accurate understanding of how your customers convert in times of change is key to setting a strong foundation for Google AI. Use [Customer Match]() to re-engage your highest-value audiences Once youâve built a foundation of first-party data, you can use your Customer Match lists to improve AI-powered solutions, like Smart Bidding and optimized targeting, to drive results for your campaigns. [A blue image icon on a green slider. Light blue and yellow circles are in the background.]
[ A blue image icon on a green slider. Light blue and yellow circles are in the background. ] [Prepare today](=/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=)
Prepare today [[ [Prepare today](=/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=)
Prepare today [[ [YouTube](=/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) [LinkedIn]() [Facebook]() [Twitter](/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) [Ad-comm](=/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) Received this email from a friend? [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGRuSjrHIcaJJybX_jNmJrvtlMM2RQRdY11c3NkJd5ssYjPluT-6rigoGYq0sXB4BwBM_hnGkE=) Stay connected to your ads, from anywhere.
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