{NAME}, we’re answering your questions about Performance Max

Get the most out of your AI-powered campaigns                                                                                                                                                                                                                                                           [ Image ] [Your Performance](=/MTcyLUdPUC04MTEAAAGRlRxo1cxU5eoz6g_g9HqKT67Z8Ac-Wazg5uOeezr2Y4KpvoTHVpuA-90lHzipxW5NbC81G-c=) [Max questions,](=/MTcyLUdPUC04MTEAAAGRlRxo1cxU5eoz6g_g9HqKT67Z8Ac-Wazg5uOeezr2Y4KpvoTHVpuA-90lHzipxW5NbC81G-c=) [answered](=/MTcyLUdPUC04MTEAAAGRlRxo1cxU5eoz6g_g9HqKT67Z8Ac-Wazg5uOeezr2Y4KpvoTHVpuA-90lHzipxW5NbC81G-c=) [Learn more](=/MTcyLUdPUC04MTEAAAGRlRxo1cxU5eoz6g_g9HqKT67Z8Ac-Wazg5uOeezr2Y4KpvoTHVpuA-90lHzipxW5NbC81G-c=) [Learn more](=/MTcyLUdPUC04MTEAAAGRlRxo1cxU5eoz6g_g9HqKT67Z8Ac-Wazg5uOeezr2Y4KpvoTHVpuA-90lHzipxW5NbC81G-c=) Performance Max can help you multiply your results and conversions across Google’s channels and inventory. Since its launch, we’ve heard your questions and feedback, and we’re here to provide some answers. [A white circle reads, "You've got questions about Performance Max." Blue, green, and yellow squares sit behind.](=/MTcyLUdPUC04MTEAAAGRlRxo1cxU5eoz6g_g9HqKT67Z8Ac-Wazg5uOeezr2Y4KpvoTHVpuA-90lHzipxW5NbC81G-c=) [ A white circle reads, "You've got questions about Performance Max." Blue, green, and yellow squares sit behind. ] [[ How can I stop [branded queries]() from serving on my Performance Max campaign? Implement account-level negative keywords to stop those queries from serving on your campaigns, or use campaign-level brand exclusions, which can include your own brand, competitors’ brands, and more. Why do I need to include [video]() in my campaigns? Advertisers with at least one video in their Performance Max campaigns saw an average 12% uplift in conversions.1 You can upload your own, use the video creation tool, or let Performance Max auto-generate one from your existing assets. [A play button sits inside of a blue square. A green square and a yellow circle are in the background.] [ A play button sits inside of a blue square. A green square and a yellow circle are in the background. ] [Two image icons sit in yellow and blue circles. They overlap in the center. It is green where they overlap.] [ Two image icons sit in yellow and blue circles. They overlap in the center. It is green where they overlap. ] Is Performance Max just remarketing to [existing customers]()? Performance Max can help you maximize sales and revenue with new and existing customers. If you’d like to prioritize new customers, you can use the new customer acquisition goal. Should I upgrade my [DSA or Display campaigns]() to Performance Max? Even if you have an existing Performance Max campaign, upgrading these other campaign types can help with conversion uplift. Upgrade and keep them separate so you can compare your “before” and “after” results with equivalent settings. [A blue circle, a green triangle, and a yellow circle all sit on separate stairs. The stairs are going up.] [ A blue circle, a green triangle, and a yellow circle all sit on separate stairs. The stairs are going up. ] [Learn more](=/MTcyLUdPUC04MTEAAAGRlRxo1cxU5eoz6g_g9HqKT67Z8Ac-Wazg5uOeezr2Y4KpvoTHVpuA-90lHzipxW5NbC81G-c=) Learn more [[ [Learn more](=/MTcyLUdPUC04MTEAAAGRlRxo1cxU5eoz6g_g9HqKT67Z8Ac-Wazg5uOeezr2Y4KpvoTHVpuA-90lHzipxW5NbC81G-c=) Learn more [[ The newest improvements and AI-powered features coming to Performance Max will enhance its creative abilities.[Find out how]() [A yellow bell sits in a yellow circle.] [ A yellow bell sits in a yellow circle. ] The newest improvements and AI-powered features coming to Performance Max will enhance its creative abilities. 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