{NAME}, drive performance with Search ads

Optimize your ads and messaging                                                                                                                                                                                                                                                           [Google Ads Best Practices logo] [ Google Ads Best Practices logo ] [Drive performance](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) [with Search ads](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) Ad Strength • Automatically created assets • Image assets [Read the full guide](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) [Read the full guide](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) By combining your expertise with Google AI, responsive search ads can help you adapt to shifting consumer behaviors and deliver the right message at the right moment. Use these best practices to create Search ads that drive stronger performance: [A person touches a search bar. Browser windows and a plant sit in the frame.](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) [ A person touches a search bar. Browser windows and a plant sit in the frame. ] [[ Implement at least one responsive search ad with ‘Good’ or ‘Excellent’ [Ad Strength](/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) per ad group Advertisers who improve Ad Strength for their responsive search ads from ‘Poor’ to ‘Excellent’ see 12% more conversions on average.1 Opt in to [automatically created assets](/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) Once enabled, Google Ads will create tailored headlines and descriptions based on your ad’s unique context, which can improve your Ad Strength. [A cursor clicks. A triangle, square, and circle sit in the background.] [ A cursor clicks. A triangle, square, and circle sit in the background. ] [Two squares and two rectangles are positioned into a square.] [ Two squares and two rectangles are positioned into a square. ] Add at least 4 unique [image assets](/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) Make it easier for people to learn about your business by showing relevant visuals of your products and services. Include a variety of square and landscape images that are relevant to your keywords, ads, and landing pages. Include your [business name and logo](/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) Help customers identify your business at a glance. Advertisers that show a business logo and name with their Search ads see an average of 8% more conversions at a similar cost per conversion.2 [A light blue box has three bulleted lines on it. A rectangle and triangle sit in the background.] [ A light blue box has three bulleted lines on it. A rectangle and triangle sit in the background. ] [Read the full guide](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) Read the full guide [[ [Read the full guide](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) Read the full guide [[ 1 Google internal data 2 Google internal data, Global 3/9/2023 - 3/22/2023 [YouTube](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) [LinkedIn]() [Facebook]() [Twitter](/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) [Ad-comm](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) Received this email from a friend? [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=) Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play]() [ Google Play ] [[ [App Store]() [ App Store ] [[ This email was sent to {EMAIL} because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](=/MTcyLUdPUC04MTEAAAGRChEObgF7EjXhaBHmM7IDuWnhp98H-t8-6UFlayE28cFt-nJqi2yFfpPglZSmDVAJoH29c-E=). © 2024 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.