The know-how marketers looked to most this year

Our top content of 2023                                                                                                                                                                                                                                                           [ Image ] YEAR IN REVIEW | DECEMBER 2023 Most popular and newly updated: The AI Handbook All things Google AI for marketers, all in one place. Here’s your reference list. [Check it out](=/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=) Check it out [[ [An array of squares and drawing tools shimmy near a web browser window, indicating how generative AI can help brands with their creative marketing.](=/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=) [ An array of squares and drawing tools shimmy near a web browser window, indicating how generative AI can help brands with their creative marketing. ] [[ Other top picks [A shopping cart contains an arrow indicating an upward trend over time.]() [ A shopping cart contains an arrow indicating an upward trend over time. ] [[ Retail marketers’ guide to driving profitability Marketers for retail brands flocked to this playbook full of insights and strategies to fuel growth and find new customers. [Dive in](/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=) [A lightning bolt overlays a spherical, globe-like shape.](/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=) [ A lightning bolt overlays a spherical, globe-like shape. ] [[ 3 use cases for AI, according to creative leads Agency leads across the globe shared how they’re exploring AI to supercharge their creativity. [Learn more](/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=) [Three distinct puzzle pieces appear near each other.]() [ Three distinct puzzle pieces appear near each other. ] [[ LGBTQ representation in ads, and why it matters GLAAD’s Sarah Kate Ellis explained why LGBTQ inclusion is good for business, despite the backlash some brands saw this year. [Read it here]() [A locked padlock stands upright in front of a privacy checklist affixed to a clipboard.]() [ A locked padlock stands upright in front of a privacy checklist affixed to a clipboard. ] [[ ]] Why value and trust matter for privacy In one of our top videos of 2023, Privacy Global Product Lead Jaylen Baca broke down how to think about the changing privacy landscape. [Watch now]() [A bullhorn amplifies a marketing message as it radiates out into the environment.](/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=) [ A bullhorn amplifies a marketing message as it radiates out into the environment. ] [[ The agency guide to multiplying impact with AI Agencies shared how they’re unleashing the full power of AI by pairing it with their unique skills and insights. [Learn the strategies](/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=) Closing note: Look back on Google’s Year in Search [Get the trends]() Get the trends [[ Received this email from a friend? [Sign up here](=/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=) Discover more content on [ThinkWithGoogle.com](=/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. If you don't want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2023 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. Follow us [LinkedIn](/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=) [X](=/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=) [Facebook](=/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=) [YouTube](=/MTcyLUdPUC04MTEAAAGQB9SP0bOfY191QHNSm4NzOQJ59K8yJnOoceQxNWV0HsMctE-38xwUK96jexs6-tgviT7f16E=)