🎁 The holiday shopper briefing. Insights behind the spending

Learn the trends‌. Make your plan                                                                                                                                                                                                                                                           [ Image ] HOLIDAY SHOPPER BRIEF | NOV. 2023 Devoted shoppers are eyeing January. Are you? Your holiday marketing is humming along. But don’t stop when the calendar page turns. [Learn more](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) Learn more [[ [A blue beanie fills a calendar square for the 19th of the month. A calendar grid, with holiday gifts in each square, fills the background.](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) [ A blue beanie fills a calendar square for the 19th of the month. A calendar grid, with holiday gifts in each square, fills the background. ] [[ Our latest stats on holiday shoppers just dropped Brush up on the behaviors of devoted deal seekers and peruse the full collection of holiday research. [Dive in](=/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) [Three square insight tiles, fanned out like playing cards, show a wrapped present, a trend arrow, and a data stat, respectively.](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) [ Three square insight tiles, fanned out like playing cards, show a wrapped present, a trend arrow, and a data stat, respectively. ] [[ How Canadian deal seekers are shopping Find out what’s happening with Canadian deal seekers and how to win them over in the lead-up to the holidays — and after. [Get the insights](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) [A hand holds a red gift bag full of gift-wrapped presents. Bullhorn, tree-ornament bulb, search bar, and maple leaf icons surround it.](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) [ A hand holds a red gift bag full of gift-wrapped presents. Bullhorn, tree-ornament bulb, search bar, and maple leaf icons surround it. ] [[ The Insights Jam breaks down holiday shopper behavior Check out the YouTube Shorts on this playlist, where Google researchers jam out on the consumer behaviors they’re eyeing for the holiday season. [Watch now]() [Google’s Ashley Wells appears in a gold-colored blouse wearing a pendant necklace. Her long black hair is tied back in a ponytail. A YouTube Shorts icon appears to the right of her.]() [ Google’s Ashley Wells appears in a gold-colored blouse wearing a pendant necklace. Her long black hair is tied back in a ponytail. A YouTube Shorts icon appears to the right of her. ] [[ The 4 holiday shopper mindsets Get to know the mindsets that drive shoppers — deliberate, deal-seeking, determined, and devoted — and how to ready your marketing plan accordingly. [Learn more](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) [A calendar grid features an orange stand mixer, a brown midcentury-modern chair, white roller skates, and a blue beanie among other squares containing holiday gifts.](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) [ A calendar grid features an orange stand mixer, a brown midcentury-modern chair, white roller skates, and a blue beanie among other squares containing holiday gifts. ] [[ Need help making your own shopping list? The Google Shopping Holiday 100 trending gift guide [Arrow cta link](=/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) [ Arrow cta link ] [[ Received this email from a friend? [Sign up here](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) Discover more content on [ThinkWithGoogle.com](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. If you don't want to receive this newsletter in the future, please [unsubscribe here](=/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) (this is a one-click opt-out). © 2023 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. Follow us [LinkedIn]() [X](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) [Facebook](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=) [YouTube](/MTcyLUdPUC04MTEAAAGPv7sWj2G0fmgyxMhlpGWytdWttD0YoSR296yzfqTX2XKoY1D4z83UqsGkzhPIDIQQfSCPOjY=)