{NAME}, boost results with Performance Max

Reach your highest-value audience                                                                                                                                                                                                                                                           [Google Ads Best Practices logo] [ Google Ads Best Practices logo ] [Boost results with](/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) [Performance Max](/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) Asset generation • Search themes [Read the full guide](=/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) [Read the full guide](=/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) Advertisers who use Performance Max achieve on average over 18% more conversions at a similar cost per action.1 Check out these best practices and new features to drive conversions across all Google advertising channels—including Search: [Icons of Ads channels that Performance Max works on with product logos.](/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) [ Icons of Ads channels that Performance Max works on with product logos. ] [[ Use [asset generation]() It only takes a few seconds to generate assets, including text and images, letting you scale creative faster than ever before. This generative AI feature is expected to be widely available in the US by the end of the year. Add [detailed prompts](/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) to generate images You can provide details on lighting, image style, and more. When generating images, provide specific and detailed text prompts that let AI know what you want to create, although we recommend creating lifestyle imagery. [An image icon in a green box. A light blue rectangle is in the background. A yellow rectangle sits to the right. A darker blue cursor is above.] [ An image icon in a green box. A light blue rectangle is in the background. A yellow rectangle sits to the right. A darker blue cursor is above. ] [A blue magnifying glass sits in front of small circle and plus sign icons.] [ A blue magnifying glass sits in front of small circle and plus sign icons. ] Steer Google AI with [search themes]() (beta) This optional feature lets you indicate the queries that you know your customers are looking for and helps you find relevant traffic. This traffic is additive to what Performance Max matches you to. [Read the full guide](=/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) Read the full guide [[ [Read the full guide](=/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) Read the full guide [[ 1 Google Data, Global, Ads, November - December 2022. [YouTube](=/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) [LinkedIn]() [Facebook]() [Twitter](/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) [Ad-comm](=/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) Received this email from a friend? [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=) Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play]() [ Google Play ] [[ [App Store]() [ App Store ] [[ This email was sent to {EMAIL} because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](=/MTcyLUdPUC04MTEAAAGPVFUi-oBRerAaAk3CK0NoRv-UNFYkqXMkrz_ENH5mK09ycshAEA7hnNoCM55TIaazc47ItkI=). © 2023 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.