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December is coming. Is your strategy ready for determined shoppers?

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google.com

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thinkwithgoogle-noreply@google.com

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Thu, Oct 12, 2023 02:05 PM

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Start building your holiday marketing plan now  ͏  ͏  ͏  ͏  ?

Start building your holiday marketing plan now  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ Image ] Start building your holiday marketing plan now, if you haven’t already We know, we know. It’s not even Halloween yet. But successful holiday marketing plans are plotted well ahead of trick-or-treat season. Get ready now for December crunch time With nearly half of consumer holiday spend taking place between Cyber Monday and December 24, these days deserve extra attention in your marketing plan. Here’s a three-step strategy to win those determined shoppers. [A pair of white rollerskates with red wheels fills a calendar square for December 5. A calendar grid, with holiday gifts in each square, fills the background.]() [ A pair of white rollerskates with red wheels fills a calendar square for December 5. A calendar grid, with holiday gifts in each square, fills the background. ] [[ [Build your plan](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) Build your plan [[ More holiday shopping insights to help you prepare [A midcentury-modern chair fills a calendar square for November 21. A calendar grid, with holiday gifts in each square, fills the background.](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) [ A midcentury-modern chair fills a calendar square for November 21. A calendar grid, with holiday gifts in each square, fills the background. ] [[ Deals, deals, deals Purchasing items at full price? That’s a “no” for deal‑seekers. They’re keeping their eyes peeled for deals this holiday shopping season, so the time to get ready for them is now. [Get the insights](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) [An orange stand mixer fills a calendar square for September 12. A calendar grid, with back-to-school gifts in each square, fills the background.](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) [ An orange stand mixer fills a calendar square for September 12. A calendar grid, with back-to-school gifts in each square, fills the background. ] [[ Meet the deliberate holiday shopper Holiday shoppers in the deliberate mindset love a well-researched and intentional purchase. Learn how to connect with and convert these customers to boost your peak shopping days. [Read on](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) [A calendar grid features an orange stand mixer, a brown midcentury-modern chair, white roller skates, and a blue beanie among other squares containing holiday gifts.](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) [ A calendar grid features an orange stand mixer, a brown midcentury-modern chair, white roller skates, and a blue beanie among other squares containing holiday gifts. ] [[ Get to know the 4 shopper mindsets Holiday shoppers toggle between different mindsets: deliberate, deal-seeking, determined, and devoted (which we’ll share more insights about in November). There’s no time like the present to get familiar with each as the gift-giving season begins. [Explore each mindset](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) [Three square insight tiles, fanned out like playing cards, show a wrapped present, a trend arrow, and a data stat, respectively.](=/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) [ Three square insight tiles, fanned out like playing cards, show a wrapped present, a trend arrow, and a data stat, respectively. ] [[ All our holiday shopping stats, in one place Trends come and go, but when they’re here, it’s time for you to act. We’re dropping new insights every few weeks as we gear up for retail marketers’ busiest season. [Follow along](=/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) Follow Think with Google Join the conversation about insights from Think with Google. [LinkedIn]() [Twitter](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) [Facebook](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) [YouTube](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) Received this email from a friend? [Subscribe here](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) Check out more content on [Think with Google](/MTcyLUdPUC04MTEAAAGOwy1suDNb4Npb8W_7Z1SOjXGiJztm8y-yWk4nqcopLn_1qO64yBy2lQyQ4s_iRSnzhHNhru0=) This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don’t want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2023 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.

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