New this month: Privacy, holiday shopping, and AI

What you might’ve missed                                                                                                                                                                                                                                                           [ Image ] What we published this month From new consumer shopping research to a Deloitte principal’s perspective on privacy in digital advertising to an AI tools case study, there’s a lot of fresh material to get you thinking. Kick off the quarter with these insights under your belt. [A padlock icon is featured alongside three X’s and an arrow resembling a plot graph.](/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) [ A padlock icon is featured alongside three X’s and an arrow resembling a plot graph. ] [[ 4 practices that make privacy a competitive advantage “Digital advertising wasn’t built with privacy in mind,” says Tanneasha Gordon, who leads Deloitte’s data and digital trust practice. But there are forward-thinking leaders at companies who are paving the way for privacy-first marketing. Learn what they have in common. [Get the full perspective](/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) [Three square icons overlap. From left to right, they show a wrapped gift, an upward-pointing arrow, and a data statistic.](/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) [ Three square icons overlap. From left to right, they show a wrapped gift, an upward-pointing arrow, and a data statistic. ] [[ Key holiday shopping stats you should know People are shopping for seasonal moments earlier than you may think. Use this data collection to get the full picture of deal-seeking shoppers who’ve already been plotting their purchases. [Review the stat collection](/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) [The 21st is highlighted on a calendar, with the date featuring a brown office chair popping out of the border.](/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) [ The 21st is highlighted on a calendar, with the date featuring a brown office chair popping out of the border. ] [[ How to win with deal-seeking holiday shoppers It’s not all about price, nor is it all about the traditional sale days like Black Friday or Cyber Monday. Use these three tips to make the most of your marketing this holiday season. [Read more now](/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) [A magnifying glass hovers over a bookmarked video clip playing in a browser.](=/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) [ A magnifying glass hovers over a bookmarked video clip playing in a browser. ] [[ Using AI to boost ROAS: A closer look at Kiehl’s success story Kiehl’s Canada boosted return on ad spend and revenue with Performance Max campaigns. Watch the full video to learn how the team started small and then expanded their findings to the full portfolio of L’Oréal brands. [Watch now](=/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) [A marketer holds a large key for a co-worker to consider. A light bulb appears over the top of the key.](=/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) [ A marketer holds a large key for a co-worker to consider. A light bulb appears over the top of the key. ] [[ The top questions Google’s clients are asking about AI AI is here, and you probably have some questions. Well, here are some answers. Check out the biggest AI marketing questions answered by Google experts. [Read now](=/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) Follow Think with Google Join the conversation about insights from Think with Google. [LinkedIn](=/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) [Twitter](/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) [Facebook]() [YouTube]() Received this email from a friend? [Subscribe here]() Check out more content on [Think with Google]() This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don’t want to receive this newsletter in the future, please [unsubscribe here](=/MTcyLUdPUC04MTEAAAGOnyCUcfct1je13-dReCXr_SqeIGfjpKnlpQdA3TuWIoM_GK8QNJumQy9y3nVLCQZOdFeGgHc=) (this is a one-click opt-out). © 2023 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.