Christmas in July? Be ready for retail’s biggest season

Here’s how to plan                                                                                                                                                                                                                                                           [View as webpage]( [ Image ] AI is changing the retail game this holiday season Get to know the 4 shopper mindsets, and start planning now [A calendar shows dates in November and early December, highlighting retail holidays with corresponding images. Viral Toy Tuesday, Thanksgiving, and Black Friday appear among others.]() [ A calendar shows dates in November and early December, highlighting retail holidays with corresponding images. Viral Toy Tuesday, Thanksgiving, and Black Friday appear among others. ] [[ When it’s time to shop for gifts, people fall into distinct mindsets and behaviors: deliberate, deal-seeking, determined, and devoted. Most shoppers toggle between them at different moments throughout the season, and there’s not a linear journey from mindset to mindset. This all makes traditional customer segmentation and reaching people impossible to manage. But understanding what people are thinking, feeling, and doing within each phase can clarify exactly where, when, and how to connect with them using AI-powered ad solutions. And that turns interest into purchase. [Learn more]() Learn more [[ [A man with dark skin and curly dark hair shops on a laptop. He is surrounded by a calendar grid with two highlighted squares: September 2, Back to School & October 31, Halloween.]() [ A man with dark skin and curly dark hair shops on a laptop. He is surrounded by a calendar grid with two highlighted squares: September 2, Back to School & October 31, Halloween. ] [[ Those deliberate shoppers? They started shopping in May Planning starts earlier than you think. And those deliberate shoppers are willing to invest time over money. Now is the time to think about how you’ll capture the sale without relying solely on price. [Explore the insights]() Received this email from a friend? [Sign up here.](/MTcyLUdPUC04MTEAAAGNEwVXkUub97766UXNGPN941VAPpzB8ZIjSCr7fyRkY-3sDD2WXqLGgNBF8_C-p94N5b6OqCg=) [More on Think with Google ›](/MTcyLUdPUC04MTEAAAGNEwVXkUub97766UXNGPN941VAPpzB8ZIjSCr7fyRkY-3sDD2WXqLGgNBF8_C-p94N5b6OqCg=) Follow us [LinkedIn]() [Twitter](/MTcyLUdPUC04MTEAAAGNEwVXkUub97766UXNGPN941VAPpzB8ZIjSCr7fyRkY-3sDD2WXqLGgNBF8_C-p94N5b6OqCg=) [Facebook](/MTcyLUdPUC04MTEAAAGNEwVXkUub97766UXNGPN941VAPpzB8ZIjSCr7fyRkY-3sDD2WXqLGgNBF8_C-p94N5b6OqCg=) [YouTube](/MTcyLUdPUC04MTEAAAGNEwVXkUub97766UXNGPN941VAPpzB8ZIjSCr7fyRkY-3sDD2WXqLGgNBF8_C-p94N5b6OqCg=) This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don’t want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2023 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.