{NAME}, get creative with AI-powered video ads

Enhance and launch your video campaigns                                                                                                                                                                                                                                                           [Google Ads Best Practices logo] [ Google Ads Best Practices logo ] [Get creative with](=/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) [AI-powered](=/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) [video ads](=/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) Set objectives • Add voice-overs • Enhance assets [Get the full guide]() [Get the full guide]() Google AI can maximize the effectiveness of your video campaigns from asset creation to deployment. Use the tips below to combine your expertise with Google AI and drive even better results for your YouTube video campaigns. [A person points to a computer browser page. A phone is to the right and a TV is below. A red and a grey play button are on the right side of the image.]() [ A person points to a computer browser page. A phone is to the right and a TV is below. A red and a grey play button are on the right side of the image. ] [[ Set your media objective AI-powered video campaigns use your business goals to efficiently deploy ads across a custom mix of YouTube’s in-stream, in-feed, and Shorts environments. Make your assets fit more formats Advertisers that included at least one video of each orientation (horizontal, vertical and square) to their Performance Max Campaigns delivered 20% more conversions in YouTube compared to horizontal videos alone.1 [Two blue rectangles, one green square, and one blue square.] [ Two blue rectangles, one green square, and one blue square. ] [Blue play button with a yellow circle and a green square behind it.] [ Blue play button with a yellow circle and a green square behind it. ] Add a voice-over to any ad Using audio helps reinforce your brand and message. To ensure your ads make the most of YouTube’s sound-on environment, just type your script, choose a voice, and let Google AI handle the rest. [Get the full guide]() Get the full guide [[ [Get the full guide]() Get the full guide [[ Learn more about how you can use Google AI to meet viewers where they’re watching across YouTube in our TL;DR Ads News & How Tos video series. [Watch now](/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) [Yellow play button in a yellow circle.] [ Yellow play button in a yellow circle. ] Learn more about how you can use Google AI to meet viewers where they’re watching across YouTube in our TL;DR Ads News & How Tos video series. [Watch now](/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) [Yellow play button in a yellow circle.] [ Yellow play button in a yellow circle. ] 1 Google Internal Data, Global, November 2022 [YouTube](/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) [LinkedIn](=/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) [Facebook](=/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) [Twitter]() [Ad-comm](/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) Received this email from a friend? [Subscribe here](/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) How are we doing? [Give feedback]() Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play](=/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) [ Google Play ] [[ [App Store](=/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=) [ App Store ] [[ [View as webpage]( This email was sent to {EMAIL} because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGMgyKERzEjmV38VFHoN2u4UBTVVGeecfRUHqsi5__b-B7GLjprhEYAqX8YGveoFJ6mMntXCJ4=). © 2023 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.