Why humans should be at the helm of AI in creative

Here’s what creatives are saying                                                                                                                                                                                                                                                           [View as webpage]( [ Image ] Creative leads talk AI in advertising [A marketer with bobbed dark hair and medium skin interacts with AI-powered creative products that help build advertising assets from conception to production. As the marketer touches one of the data points, a sine wave appears.](/MTcyLUdPUC04MTEAAAGMgmSwjeeIW-O0WrVwuguSaQmN9uArwlXjqzhW5MQnkaVwU8AqMmSTbDIQk8CWTjIX9W8E5V8=) [ A marketer with bobbed dark hair and medium skin interacts with AI-powered creative products that help build advertising assets from conception to production. As the marketer touches one of the data points, a sine wave appears. ] [[ Commercial creative would not exist without the talent behind it. Just as marketers have been using AI-powered tools for a long time, creative leads have been experimenting with AI in everything from ads that talk back to concept decks that sing. To understand how interdisciplinary teams explore AI, we asked agency leads across three regions how they use it. Two themes prevailed: the importance of keeping human makers at the helm and human truths at the center of the work. [Read more](/MTcyLUdPUC04MTEAAAGMgmSwjeeIW-O0WrVwuguSaQmN9uArwlXjqzhW5MQnkaVwU8AqMmSTbDIQk8CWTjIX9W8E5V8=) Read more [[ [Share with email](/MTcyLUdPUC04MTEAAAGMgmSwjeeIW-O0WrVwuguSaQmN9uArwlXjqzhW5MQnkaVwU8AqMmSTbDIQk8CWTjIX9W8E5V8=) [Linkedin](=/MTcyLUdPUC04MTEAAAGMgmSwjeeIW-O0WrVwuguSaQmN9uArwlXjqzhW5MQnkaVwU8AqMmSTbDIQk8CWTjIX9W8E5V8=) [Twitter]() [Facebook]() Received this email from a friend? [Sign up here.](/MTcyLUdPUC04MTEAAAGMgmSwjeeIW-O0WrVwuguSaQmN9uArwlXjqzhW5MQnkaVwU8AqMmSTbDIQk8CWTjIX9W8E5V8=) [More on Think with Google ›](/MTcyLUdPUC04MTEAAAGMgmSwjeeIW-O0WrVwuguSaQmN9uArwlXjqzhW5MQnkaVwU8AqMmSTbDIQk8CWTjIX9W8E5V8=) Follow us [LinkedIn]() [Twitter](/MTcyLUdPUC04MTEAAAGMgmSwjeeIW-O0WrVwuguSaQmN9uArwlXjqzhW5MQnkaVwU8AqMmSTbDIQk8CWTjIX9W8E5V8=) [Facebook](/MTcyLUdPUC04MTEAAAGMgmSwjeeIW-O0WrVwuguSaQmN9uArwlXjqzhW5MQnkaVwU8AqMmSTbDIQk8CWTjIX9W8E5V8=) [YouTube](/MTcyLUdPUC04MTEAAAGMgmSwjeeIW-O0WrVwuguSaQmN9uArwlXjqzhW5MQnkaVwU8AqMmSTbDIQk8CWTjIX9W8E5V8=) This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don’t want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2023 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.