All the news from Google Marketing Live

Your 2023 event recap ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View as webpage]( [ Image ] Think at a Glance Missed GML? Here’s what launched and what’s ahead INSIGHTS & TRENDS Google Marketing Live: Everything you need to know This week at Google Marketing Live, we shared how new generative AI advancements will bring AI front and center, making it the best tool in your marketing toolkit. It will help you make decisions, reach valuable customers, and enhance your creativity. Here’s what marketers should know about the latest improvements and product enhancements. - [Multiply results with Search and Performance Max campaigns.](=/MTcyLUdPUC04MTEAAAGL8jaeySImrrrTi123INrWAD77GNvHH_BJdGmcrx1QACFlhuu-Q8a78GMp8ZU79e60Jo_PYUs=) AI-powered updates unlock new ways to improve your campaigns. They deliver better ad experiences to shoppers and help you understand what’s driving performance with deeper insights. - [Increase sales with innovations designed for retailers, such as Product Studio](/MTcyLUdPUC04MTEAAAGL8jaeySImrrrTi123INrWAD77GNvHH_BJdGmcrx1QACFlhuu-Q8a78GMp8ZU79e60Jo_PYUs=), a generative AI tool that can create new scenes and backgrounds for your products. Add to that new [omnichannel features in Performance Max](=/MTcyLUdPUC04MTEAAAGL8jaeySImrrrTi123INrWAD77GNvHH_BJdGmcrx1QACFlhuu-Q8a78GMp8ZU79e60Jo_PYUs=) and ways to measure product profitability. - [Expand your YouTube creative assets with AI-powered tools.](=/MTcyLUdPUC04MTEAAAGL8jaeySImrrrTi123INrWAD77GNvHH_BJdGmcrx1QACFlhuu-Q8a78GMp8ZU79e60Jo_PYUs=) Viewers are watching more types of video than ever before, requiring more variations of creative to be optimized across different screens, channels, and formats. Google AI can help you transform these big challenges into big opportunities. Combined with your expertise and creative vision, AI-powered solutions can quickly and efficiently build new assets by drawing on preexisting assets from your other campaigns, product feed, app store listing, and more. - [Improve your measurement foundation](=/MTcyLUdPUC04MTEAAAGL8jaeySImrrrTi123INrWAD77GNvHH_BJdGmcrx1QACFlhuu-Q8a78GMp8ZU79e60Jo_PYUs=) to drive better business outcomes with easier ways to manage first-party data and new innovations for Google Analytics 4. - [Make your App ads more shoppable](=/MTcyLUdPUC04MTEAAAGL8jaeySImrrrTi123INrWAD77GNvHH_BJdGmcrx1QACFlhuu-Q8a78GMp8ZU79e60Jo_PYUs=) with campaigns that promote your app across Google’s largest properties and channels. Get to know the important features you’ll need to highlight product promotions, create seamless web-to-app experiences, and improve iOS measurement. - [Activate new features in Display & Video 360](=/MTcyLUdPUC04MTEAAAGL8jaeySImrrrTi123INrWAD77GNvHH_BJdGmcrx1QACFlhuu-Q8a78GMp8ZU79e60Jo_PYUs=), from optimized targeting to expanded privacy-first solutions to improved insights for connected TV campaigns. And finally, remember to consult our [AI Essentials checklist]() to make sure your teams are prepared to maximize results from AI with the right measurement foundation, AI-powered campaigns, and organizational culture needed to move their business into a new era of marketing. [See the full recap](/MTcyLUdPUC04MTEAAAGL8jaeySImrrrTi123INrWAD77GNvHH_BJdGmcrx1QACFlhuu-Q8a78GMp8ZU79e60Jo_PYUs=) DATA FEED Our large language models are now 50% better at understanding human language. That translates into real business results for our customers. [Read more](=/MTcyLUdPUC04MTEAAAGL8jaeySImrrrTi123INrWAD77GNvHH_BJdGmcrx1QACFlhuu-Q8a78GMp8ZU79e60Jo_PYUs=) QUOTABLE “We doubled our revenue without affecting our return on advertising spends too much. I don’t think currently there’s a product available in the market that we can use to achieve similar results.” — Sandeep Bajpai, Director and Head of Direct-to-Consumer Marketing, Samsung India, on Performance Max campaigns [Watch now](/MTcyLUdPUC04MTEAAAGL8jaeySImrrrTi123INrWAD77GNvHH_BJdGmcrx1QACFlhuu-Q8a78GMp8ZU79e60Jo_PYUs=) GOOGLE IN THE NEWS CEO Sundar Pichai shares three bold ways Google is approaching AI development responsibly. Financial Times [has the story](). There’s something unique about Google and Adobe’s new partnership in the generative AI space, writes Jesus Diaz in Fast Company: [the ethical aspect](=/MTcyLUdPUC04MTEAAAGL8jaeySImrrrTi123INrWAD77GNvHH_BJdGmcrx1QACFlhuu-Q8a78GMp8ZU79e60Jo_PYUs=). Received this email from a friend? 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