{NAME}, get stronger results with Smart Bidding

Automate and optimize your bids ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Google Ads Best Practices logo] [ Google Ads Best Practices logo ] Google tools help U.S. businesses stay resilient amidst economic uncertainty. [Learn](/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=)[how](/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) [Find success with Smart Bidding](/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) [Get the full guide](/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) [Get the full guide](/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) Powered by Google AI, Smart Bidding can help you drive stronger results for your campaigns by automatically setting bids. Check out the best practices below: [Green, blue, yellow, and grey dots and three blue lines are in a white rectangle. A gavel is in a blue circle to the left. To the right, lines point towards three circles, one with a grey line graph, one with a yellow circle and blue magnifying glass, and one with a grey Google Ads logo.](/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) [ Green, blue, yellow, and grey dots and three blue lines are in a white rectangle. A gavel is in a blue circle to the left. To the right, lines point towards three circles, one with a grey line graph, one with a yellow circle and blue magnifying glass, and one with a grey Google Ads logo. ] [[ [Automate bidding](=/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) based on conversion data and value Accurately measuring conversions and having better conversion value data leads to more informed automated bids. Use the [Maximize conversion value]() strategy with an optional target ROAS On average, advertisers that switch their bid strategy from having a target CPA to a target ROAS can see 14% more conversion value at a similar return on ad spend.1 [Blue, yellow, and green arrows hover above a grey circle. In the middle, there's a white circle.] [ Blue, yellow, and green arrows hover above a grey circle. In the middle, there's a white circle. ] [Two blue gears and one yellow gears. A yellow arrow sticks out from the center of the largest gear on the left.] [ Two blue gears and one yellow gears. A yellow arrow sticks out from the center of the largest gear on the left. ] Adjust your [targets](=/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) as needed If your performance goals change, you can adjust your targets. Making frequent or large changes won’t negatively impact the performance of your bid strategy. Combine [Smart Bidding](=/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) with broad match and responsive search ads Show the right message to as many relevant people as possible while setting the right bid for each query. [A blue search box sits about five boxes that are yellow, blue, and green.] [ A blue search box sits about five boxes that are yellow, blue, and green. ] [Get the full guide](/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) Get the full guide [[ [Get the full guide](/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) Get the full guide [[ AI can help accelerate your ideas, boost productivity, and fuel creativity. Try Bard, Google’s conversational AI, available in the United States and the United Kingdom, rolling out to more countries soon. [Learn more]() [A yellow bell sits in a yellow circle] [ A yellow bell sits in a yellow circle ] AI can help accelerate your ideas, boost productivity, and fuel creativity. Try Bard, Google’s conversational AI, available in the United States and the United Kingdom, rolling out to more countries soon. [Learn more]() [A yellow bell sits in a yellow circle] [ A yellow bell sits in a yellow circle ] 1 Google Internal Data, Global, Feb 2023 [YouTube](/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) [Linkedin](=/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) [Facebook](=/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) [Twitter]() [Ad-comm](/MTcyLUdPUC04MTEAAAGLhstgx1qKkEU1PWeXtZg6fzQqy-qnljvaoiIG6THh689TPapq-FfxCMMIYWrWUtWdJ6k0ZM4=) Received this email from a friend? 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