{NAME}, grow your business using Customer Match

Make the most of your first-party data. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Reach your business goals with Customer Match](/MTcyLUdPUC04MTEAAAGKinPqVoC6bafXFs1y-gXPydOQhVmg9pFze8UtFbfNVEC0hirq0xJgkaELJxiotLIku6KOLy8=) Maximize list size • Diagnose formatting issues • Update lists frequently [Get the full guide](/MTcyLUdPUC04MTEAAAGKinPqVoC6bafXFs1y-gXPydOQhVmg9pFze8UtFbfNVEC0hirq0xJgkaELJxiotLIku6KOLy8=) Customer Match helps you find the right audiences by activating your first-party data. Use these best practices to build meaningful relationships with new and existing customers: [Rounded image of a Customer Match page on a laptop screen is in the background. A coffee cup sits in the front.](/MTcyLUdPUC04MTEAAAGKinPqVoC6bafXFs1y-gXPydOQhVmg9pFze8UtFbfNVEC0hirq0xJgkaELJxiotLIku6KOLy8=) Increase reach by uploading all available [data types]() Providing all available types of customer information maximizes potential audience size. Advertisers who uploaded two types of customer information saw an average list size increase of 28%, and with three types they saw an increase of 35%.1 Use [match rate]() to diagnose any data formatting issues Match rate is the percentage of your upload that was able to be connected to Google users so you can see how much of your list is usable. Most advertisers’ rate falls between 29% and 62%. [Various image icons in shades of blue are positioned in a circle. Lines branch out from the middle, pointing towards each icon.] [A blue image of a list is positioned in front of a green rectangle. A yellow triangle is positioned in the corner.] Update [Customer Match lists]() frequently for better results Keeping your lists up-to-date gives our tools better data to use when finding a relevant audience. Customer Match lists see an average increase of +17% in traffic and conversions after updating.2 Keep list segmentation broad and [enable Smart Bidding]() Smart Bidding considers all Customer Match lists when determining bids, so there’s no need to over-segment. When multiple audiences are eligible for an impression, your highest-valued audience is prioritized. [A green triangle points up towards three rectangles of various sizes in various colors.] [Get the full guide](/MTcyLUdPUC04MTEAAAGKinPqVoC6bafXFs1y-gXPydOQhVmg9pFze8UtFbfNVEC0hirq0xJgkaELJxiotLIku6KOLy8=) 1 Google internal data, May 2020 2 Google internal data, May 2020 [YouTube](=/MTcyLUdPUC04MTEAAAGKinPqVoC6bafXFs1y-gXPydOQhVmg9pFze8UtFbfNVEC0hirq0xJgkaELJxiotLIku6KOLy8=) [LinkedIn](=/MTcyLUdPUC04MTEAAAGKinPqVoC6bafXFs1y-gXPydOQhVmg9pFze8UtFbfNVEC0hirq0xJgkaELJxiotLIku6KOLy8=) [Facebook]() [Twitter]() [Ad-comm](/MTcyLUdPUC04MTEAAAGKinPqVoC6bafXFs1y-gXPydOQhVmg9pFze8UtFbfNVEC0hirq0xJgkaELJxiotLIku6KOLy8=) Received this e-mail from a friend? [Subscribe here](/MTcyLUdPUC04MTEAAAGKinPqVoC6bafXFs1y-gXPydOQhVmg9pFze8UtFbfNVEC0hirq0xJgkaELJxiotLIku6KOLy8=) How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGKinPqVoC6bafXFs1y-gXPydOQhVmg9pFze8UtFbfNVEC0hirq0xJgkaELJxiotLIku6KOLy8=) Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play]() [App Store]() [View as webpage]( This email was sent to [{EMAIL}]() because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGKinPqVoC6bafXFs1y-gXPydOQhVmg9pFze8UtFbfNVEC0hirq0xJgkaELJxiotLIku6KOLy8=). © 2023 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.