{NAME}, power your Search ads with new tools

Make it easier for people to connect with your business. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ You can also view this email as a [webpage](. [Drive performance with new tools for Search ads](/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) Hi {NAME}, As the way consumers search evolves, it’s more important than ever to connect with people through relevant and helpful ads. Use these best practices to get started with new AI-powered tools that make it easier to optimize your creative and drive performance: [See what’s new](/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) • Deliver more effective Search ads with [automatically created assets](). On average, we’ve seen that early adopters of automatically created assets for headlines and descriptions see 2% more conversions at a similar cost per conversion among ad groups with responsive search ads.1 [The outline of a circle is formed by multicolored dotted lines and shapes. On the outer edges surrounding the circle, various image icons sit with outlines of different advertisements to their sides.](/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) • Connect with high-value customers using the [new customer acquisition goal](=/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=). When coupled with Smart Bidding strategies like Maximize conversion value with a target ROAS, this goal helps you make the most of peak periods for your business. • Use [responsive search ads](=/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) with broad match and Smart Bidding to reach more customers. Advertisers that upgrade their exact match keywords to broad match in campaigns that use a target CPA can see an average of 35% more conversions.2 [See what’s new](/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) [Text that reads "Unlock the power of Search Ads with AI" surrounded by red, blue, yellow and green circles.](/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) Visit our Search Ads hub and get access to never-before-seen content, helpful resources and insights from top product experts that participated in Search Ads Week. [Learn more](/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) 1 Google internal data, Global, 7/25/2022 - 8/20/2022 2 Google internal data, Global, 7/10/2021 - 7/19/2021 [YouTube](/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) [LinkedIn](=/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) [Facebook](=/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) [Twitter]() [Ad-comm](/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) Received this e-mail from a friend? [Subscribe here](/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) How are we doing? [Give feedback]() Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play](=/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=) [App Store]() This email was sent to [{EMAIL}]() because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGKQpFT3Bm9qcPxRRieDZlSksjrAJimxaMMFccTcvGUW93cyKpEWsVbMbQQHVPHmEJLpdt6_sY=). © 2023 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.