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3 ways to boost your 2023 marketing strategy

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Mon, Dec 12, 2022 03:08 PM

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Learnings from the top content and creators on YouTube in 2022 ‌ ‌ ‌ ‌ ‌

Learnings from the top content and creators on YouTube in 2022 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View as webpage]( [ Image ] The Thought-Starter: December 12, 2022 What can YouTube’s breakout videos of 2022 [tell us about the trends that will shape 2023](/MTcyLUdPUC04MTEAAAGIpdkCa2wHWx1KtuhwgBgqkfUy8APfY_SlH-BQmzdKfwIC1QZr3hC1Fio9W8dFSc1OHs3jRKA=)? [A casually dressed person with a beard and glasses engages with several YouTube videos on their phone.](/MTcyLUdPUC04MTEAAAGIpdkCa2wHWx1KtuhwgBgqkfUy8APfY_SlH-BQmzdKfwIC1QZr3hC1Fio9W8dFSc1OHs3jRKA=) [ A casually dressed person with a beard and glasses engages with several YouTube videos on their phone. ] [[ YouTube analyzed the content and the creators that garnered serious engagement in 2022 to see if there were any consumer-trend insights that could help marketers get ready for the new year. Dig into the three ways we believe marketers should double down on the methods of successful creators to build deeper relationships with your audiences. [Explore now.](/MTcyLUdPUC04MTEAAAGIpdkCa2wHWx1KtuhwgBgqkfUy8APfY_SlH-BQmzdKfwIC1QZr3hC1Fio9W8dFSc1OHs3jRKA=) [Two people discuss 2022 YouTube videos while analyzing what differentiates the most successful creators and content.](/MTcyLUdPUC04MTEAAAGIpdkCa2wHWx1KtuhwgBgqkfUy8APfY_SlH-BQmzdKfwIC1QZr3hC1Fio9W8dFSc1OHs3jRKA=) [ Two people discuss 2022 YouTube videos while analyzing what differentiates the most successful creators and content. ] [[ “The most important takeaway for marketers is that the best short-form videos embrace the format’s strength and encourage people to watch them again and again.” — Smriti Sinha and Brian Farnham, YouTube Marketing [Read more](/MTcyLUdPUC04MTEAAAGIpdkCa2wHWx1KtuhwgBgqkfUy8APfY_SlH-BQmzdKfwIC1QZr3hC1Fio9W8dFSc1OHs3jRKA=) Read more [[ Related content: [What 3 brands learned from their YouTube CTV experiments]() | [Pop culture just got even more personal](/MTcyLUdPUC04MTEAAAGIpdkCa2wHWx1KtuhwgBgqkfUy8APfY_SlH-BQmzdKfwIC1QZr3hC1Fio9W8dFSc1OHs3jRKA=) | [Marketing insights on YouTube shopping trends]() Received this email from a friend? [Sign up here.]() [More on Think with Google ›](/MTcyLUdPUC04MTEAAAGIpdkCa2wHWx1KtuhwgBgqkfUy8APfY_SlH-BQmzdKfwIC1QZr3hC1Fio9W8dFSc1OHs3jRKA=) Follow us [LinkedIn]() [Twitter](/MTcyLUdPUC04MTEAAAGIpdkCa2wHWx1KtuhwgBgqkfUy8APfY_SlH-BQmzdKfwIC1QZr3hC1Fio9W8dFSc1OHs3jRKA=) [Facebook]() [YouTube]() This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don’t want to receive this newsletter in the future, please [unsubscribe here](=/MTcyLUdPUC04MTEAAAGIpdkCa2wHWx1KtuhwgBgqkfUy8APfY_SlH-BQmzdKfwIC1QZr3hC1Fio9W8dFSc1OHs3jRKA=) (this is a one-click opt-out). © 2022 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.

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