Holiday marketing: It’s never too late to plan ahead

Holiday season preparations and in-store tips ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View as webpage]( [ Image ] Think at a Glance From early preppers to procrastinators, everyone has late season shopping needs INSIGHTS & TRENDS Holiday marketing: It’s never too late to plan ahead People began their holiday shopping earlier than ever this year. In fact, as early as July, Google searches for “Black Friday deals” grew by over 200% in the U.S. compared to last year. Even though people were planning ahead, there are still opportunities for marketers to lean into for a profitable holiday season. Here are some key dates all marketers should have on their radars and ways to think about each. Nov. 25: Black Friday No matter how early people began filling their shopping carts, they’re still moved to action by good deals. Stand out to deal-seekers with sales price annotations on ads and free listings. Nov. 26: Small Business Saturday According to the National Retail Federation, 51 million shoppers participated in Small Business Saturday last year, with 71% indicating they were shopping specifically for this event. Reach nearby shoppers by promoting your available inventory with local inventory ads. Dec. 20: Last day for express shipping This year, 75% of holiday shoppers across surveyed countries say they will shop with stores that offer free shipping. Try shipping annotations to showcase products that you can ship quickly and reliably. Dec. 24: Christmas Eve Last year, searches for “last minute christmas gifts for” had grown globally by over 700% in the week before December 25. Bring last-minute shoppers into your store by adding store pickup labels to your local inventory ads. Jan. 1: Sales season As shoppers take advantage of January sales, they’ll be looking for the best value for their money. In fact, searches for “cheap and best” have grown by over 40%. Grab attention by scaling your existing promotions through the Content API. The more you plan, the more customers who didn’t will seek you out. Happy holidays. [Explore other dates and strategies](/MTcyLUdPUC04MTEAAAGIBjCMSjZRFUHPrWGhEr2KjZt5ib1qDUZixz7pMkjwIdYhGbTMD-lag03BJi2JgiuSlDiF0bQ=) DATA FEED The connection between digital and in-store shopping is more intertwined than ever, with searches for “open now near me” having grown globally by over 400% year over year. Ensure you’re sharing the right information with interested parties when they’re deciding where to buy by claiming your Business Profile. [Learn more to capture sales]() QUOTABLE “Approximately 60% of our online orders are picked up in stores. Being able to showcase these offerings in our Shopping ads has led to an increase in conversion rate and in-store revenue, as customers purchase additional products when they come in for orders.” — Amelia Gitter, paid search director at Lowe’s Companies, Inc. [Discover more holiday shopping trends]() Received this email from a friend? [Sign up here.](/MTcyLUdPUC04MTEAAAGIBjCMSjZRFUHPrWGhEr2KjZt5ib1qDUZixz7pMkjwIdYhGbTMD-lag03BJi2JgiuSlDiF0bQ=) [More on Think with Google ›](=/MTcyLUdPUC04MTEAAAGIBjCMSjZRFUHPrWGhEr2KjZt5ib1qDUZixz7pMkjwIdYhGbTMD-lag03BJi2JgiuSlDiF0bQ=) Follow us [LinkedIn](/MTcyLUdPUC04MTEAAAGIBjCMSjZRFUHPrWGhEr2KjZt5ib1qDUZixz7pMkjwIdYhGbTMD-lag03BJi2JgiuSlDiF0bQ=) [Twitter](=/MTcyLUdPUC04MTEAAAGIBjCMSjZRFUHPrWGhEr2KjZt5ib1qDUZixz7pMkjwIdYhGbTMD-lag03BJi2JgiuSlDiF0bQ=) [Facebook](/MTcyLUdPUC04MTEAAAGIBjCMSjZRFUHPrWGhEr2KjZt5ib1qDUZixz7pMkjwIdYhGbTMD-lag03BJi2JgiuSlDiF0bQ=) [YouTube](/MTcyLUdPUC04MTEAAAGIBjCMSjZRFUHPrWGhEr2KjZt5ib1qDUZixz7pMkjwIdYhGbTMD-lag03BJi2JgiuSlDiF0bQ=) This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don’t want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2022 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.