Give people better experiences by linking automation to Search

3 steps to aligning your marketing goals with Search innovations ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View as webpage]( [ Image ] Think at a Glance Search is becoming more natural and intuitive INSIGHTS & TRENDS 3 steps to getting the most out of advances in Search Search is becoming far more natural and intuitive, enabling people to search any way and anywhere. And a more intuitive Search experience means a more intuitive Search ads experience. This week at Search On 22, Vidhya Srinivasan, VP and general manager of Search Ads and Ads on Google experiences, shared three steps you can take today to ensure your business keeps pace. Create intuitive experiences. World-class creative drives performance. Partner with your design teams and invest in visually rich creative. Then, bring it to life using image assets in Google Ads. Uncover new opportunities. Broad match unlocks new opportunities across searches you might be undervaluing today. Review your Recommendations page for keyword ideas you may not have expected or thought about before. Optimize for ROI. Sharing the relative value of your conversions enables value-based bidding to find your most valuable customers in a given moment. This aligns your media dollars more directly with your marketing objectives. [Watch now](=/MTcyLUdPUC04MTEAAAGHLeWDwhVrU7u5w-IQyuEW93BsYgRq_B15b2SSQvIBT2P5EkYkc3-5XhMtL5mq862a9sJf0GI=) DATA FEED Among the billions of searches on Google every day, 15% are queries we’ve never seen before. Automation is the key to adapting to novel interests. That’s why more than 80% of Google advertisers now use automated bidding to unlock the full potential of Search to reach their performance goals. [Read more](=/MTcyLUdPUC04MTEAAAGHLeWDwhVrU7u5w-IQyuEW93BsYgRq_B15b2SSQvIBT2P5EkYkc3-5XhMtL5mq862a9sJf0GI=) QUOTABLE “As technologies like AI and machine learning have rapidly improved, so have opportunities to show up for customers in more connected and consistent ways. Automation is now a multiplying force for businesses.” — Marie Gulin-Merle, global VP of ads marketing at Google [Read more]() GOOGLE ADS IN THE NEWS Clorox shares its approach to privacy while strengthening its first-party data strategy with partners like Google. Adweek has [the story](=/MTcyLUdPUC04MTEAAAGHLeWDwhVrU7u5w-IQyuEW93BsYgRq_B15b2SSQvIBT2P5EkYkc3-5XhMtL5mq862a9sJf0GI=) (subscription required). Search On 22 announced the launch of nine new Google Search features and tools for shopping just in time for the all-important holiday shopping season. Search Engine Land [breaks it down](=/MTcyLUdPUC04MTEAAAGHLeWDwhVrU7u5w-IQyuEW93BsYgRq_B15b2SSQvIBT2P5EkYkc3-5XhMtL5mq862a9sJf0GI=). Received this email from a friend? [Sign up here.]() [More on Think with Google ›]() Follow us [LinkedIn](=/MTcyLUdPUC04MTEAAAGHLeWDwhVrU7u5w-IQyuEW93BsYgRq_B15b2SSQvIBT2P5EkYkc3-5XhMtL5mq862a9sJf0GI=) [Twitter]() [Facebook]() [YouTube]() This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don’t want to receive this newsletter in the future, please [unsubscribe here](=/MTcyLUdPUC04MTEAAAGHLeWDwhVrU7u5w-IQyuEW93BsYgRq_B15b2SSQvIBT2P5EkYkc3-5XhMtL5mq862a9sJf0GI=) (this is a one-click opt-out). © 2022 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.