{NAME}, drive more sales with Performance Max

4 tips to reach more customers across their shopping journeys. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ You can also view this email as a [webpage](. [Make your products stand out and drive sales with Performance Max](/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) Hi {NAME}, No matter what time of year it is, shoppers are increasingly planning ahead. For example, from June to August last year, Google Images searches for "family halloween costumes" grew globally by over 90% compared to the prior year.1 With people seeking inspiration for upcoming seasonal events, Performance Max campaigns2 can help you connect with customers at key decision-making moments. Check out the latest best practices to drive more sales year-round: [Get the full guide](/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) • [Upgrade](/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) your Smart Shopping and Local campaigns to Performance Max. Boost online sales and in-store purchases before, during and after the upcoming holiday season by [upgrading your campaigns](=/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) as soon as you can. Using the upgrade tool, your campaign learnings and settings like goals, budget, creative assets and bid strategy will be carried over to maintain performance. [Seven mobile devices showing ads on Shopping, YouTube, Display, Search, Discover, Gmail and Maps](/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) • Meet consumer expectations for convenience by using [annotations](). Shoppers are increasingly looking for great deals, fast delivery times and easy returns. Sale price, shipping and return annotations can help your ads stand out from the crowd. • Find new and valuable customers across channels using [Customer Match](=/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=). Performance Max learns from your existing customers to drive results faster. It helps you find similar customers and uncover new customer segments you may not have expected. • Identify relevant trends and get forward-looking insights on the [Insights page](). Demand forecasts show rising search interest for the products you sell. This can help you prepare budget, marketing and merchandising plans for moments of peak consumer demand. [Get the full guide](/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) [Image displaying text that reads "Think Commerce"]() In case you missed it: Watch this session from Google Marketing Live 2022 to learn about the new ads and commerce innovations built to help you adapt to changing consumer shopping behaviors. [Watch now]() 1 Google Data, Global English, Jun 22, 2021 - Aug 20, 2021 vs Jun 22, 2020 - Aug 20, 2020 2 In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to. [YouTube](/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) [LinkedIn](=/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) [Facebook](=/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) [Twitter]() [Ad-comm](/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) Received this e-mail from a friend? [Subscribe here](/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) How are we doing? [Give feedback]() Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play](=/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=) [App Store]() This email was sent to [{EMAIL}]() because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGGLPLeVhzbXXOLZAZCRtnH6CVSTQnCxVWpOsWPBgvgUgeodWXvAhca8UMZCxfdjfLAB_DxYZU=). © 2022 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.