{NAME}, achieve your goals with Performance Max

5 tips for creating and optimizing your campaigns. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ You can also view this email as a [webpage](. [Achieve your goals with Performance Max](/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=) Hi {NAME}, Performance Max campaigns optimize for the highest-ROI conversion opportunities across Google’s ad channels, inventory, and formats — all from a single campaign. Check out these five best practices to get started with Performance Max: [Get the full guide](=/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=) • [Upgrade](/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=) your Smart Shopping and Local campaigns to Performance Max. Achieve your online sales and store goals this upcoming holiday season by [upgrading your campaigns]() as soon as you can. Your campaign settings like goals, budget, creative assets, and bid strategy will be carried over to maintain performance. • [Pick the conversion goals](/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=) that matter most to your business. Adding conversion values or using [conversion value rules]() also allows your campaign to automatically optimize for the most important conversions. [seven cell phones with various screens displaying Shopping, YouTube, Display, Search, Discover, Gmail, and Maps](/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=) • Drive more Search conversions by keeping [Final URL expansion](/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=) on. The Final URL expansion feature uses landing pages on your website to show ads for additional relevant searches. It also dynamically customizes relevant headlines for your ads. • Upload as many text, image, and video assets as possible. The more assets you provide, the more ad formats the campaign can create and the more inventory your ads can appear on. Check if your asset quality is “Low”, “Good”, or “Best”, and add in new assets to help keep your ads fresh and engaging. • Ramp up your campaigns by adding audience signals. Audience signals provide information to help your campaign uncover new converting customer segments. The most important audience signals to share are your first-party data lists (which includes [Customer Match](/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=) and website visitors lists) and [custom segments](/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=). [Get the full guide](/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=) [Image displaying text that reads: "Power more conversions with Performance Max campaigns"]() In case you missed it: Watch this breakout session from Google Marketing Live 2022 to help you maximize results with Performance Max campaigns and preview the future roadmap. [Watch now]() [YouTube](=/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=) [LinkedIn]() [Facebook]() [Twitter]() [Ad-comm](=/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=) Received this e-mail from a friend? [Subscribe here]() How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=) Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play]() [App Store]() This email was sent to [{EMAIL}]() because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](=/MTcyLUdPUC04MTEAAAGFeLCkE__tDW8o6Jch0jpyyomI61v88NZKpGEi3tKa2kv7lohuxPpI4W6amuny5nSbhsobDO4=). © 2022 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.