What privacy planning looks like for Google’s Media Lab

Your Thursday roundup of the latest insights, ideas, and inspiration to inform your marketing plans ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View as webpage]( [ Image ] What’s new on Think with Google today Your Thursday roundup of the latest insights, ideas, and inspiration to inform your marketing plans How Google’s in-house marketers are adapting to a shifting privacy environment [Read more](=/MTcyLUdPUC04MTEAAAGFeCsvwxEsxb1uep53UIkNpaV1XLjZp_V6URASnOC-vdAPqh5qpcevYRwyNMsyYQyAtwm9_ws=) The marketers at Google aren’t immune to the changing privacy landscape. Find out the initial steps our Media Lab team has taken to build an infrastructure that can leverage first-party data. [A person with dark skin and long, black hair safely uses a laptop that is shielded by privacy-safe first-party data.](=/MTcyLUdPUC04MTEAAAGFeCsvwxEsxb1uep53UIkNpaV1XLjZp_V6URASnOC-vdAPqh5qpcevYRwyNMsyYQyAtwm9_ws=) [ A person with dark skin and long, black hair safely uses a laptop that is shielded by privacy-safe first-party data. ] [[ [Continue reading](=/MTcyLUdPUC04MTEAAAGFeCsvwxEsxb1uep53UIkNpaV1XLjZp_V6URASnOC-vdAPqh5qpcevYRwyNMsyYQyAtwm9_ws=) Continue reading [[ More insights [Improved email marketing campaign components are stacked higher and higher, creating a staircase. A check mark appears on the top stair.](=/MTcyLUdPUC04MTEAAAGFeCsvwxEsxb1uep53UIkNpaV1XLjZp_V6URASnOC-vdAPqh5qpcevYRwyNMsyYQyAtwm9_ws=) [ Improved email marketing campaign components are stacked higher and higher, creating a staircase. A check mark appears on the top stair. ] [[ What toothpicks have to do with marketing measurement strategies Neil Hoyne, Google’s chief marketing measurement evangelist, says “small, iterative changes will lead you forward.” Read an excerpt from his new book to learn why progress starts with thinking small. [Read on](=/MTcyLUdPUC04MTEAAAGFeCsvwxEsxb1uep53UIkNpaV1XLjZp_V6URASnOC-vdAPqh5qpcevYRwyNMsyYQyAtwm9_ws=) Follow Think with Google Join the conversation about insights from Think with Google. [LinkedIn]() [Twitter](/MTcyLUdPUC04MTEAAAGFeCsvwxEsxb1uep53UIkNpaV1XLjZp_V6URASnOC-vdAPqh5qpcevYRwyNMsyYQyAtwm9_ws=) [Facebook](/MTcyLUdPUC04MTEAAAGFeCsvwxEsxb1uep53UIkNpaV1XLjZp_V6URASnOC-vdAPqh5qpcevYRwyNMsyYQyAtwm9_ws=) [YouTube](/MTcyLUdPUC04MTEAAAGFeCsvwxEsxb1uep53UIkNpaV1XLjZp_V6URASnOC-vdAPqh5qpcevYRwyNMsyYQyAtwm9_ws=) Received this email from a friend? [Subscribe here](/MTcyLUdPUC04MTEAAAGFeCsvwxEsxb1uep53UIkNpaV1XLjZp_V6URASnOC-vdAPqh5qpcevYRwyNMsyYQyAtwm9_ws=) Check out more content on [Think with Google](/MTcyLUdPUC04MTEAAAGFeCsvwxEsxb1uep53UIkNpaV1XLjZp_V6URASnOC-vdAPqh5qpcevYRwyNMsyYQyAtwm9_ws=) This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don’t want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2022 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.