{NAME}, drive sales, leads, and web traffic with Video

Build effective direct-response campaigns on YouTube. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ You can also view this email as a [webpage](. [Drive sales, leads, and web traffic with Video](/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=) Hi {NAME}, People are turning to digital platforms like YouTube for shopping inspiration and product discovery. In fact, 70% of viewers say they’ve purchased products they found on YouTube.1 Use these five tips to create effective direct-response campaigns on YouTube: [Get the full guide](=/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=) • Encourage viewers to engage with your business on and off YouTube using [Video action campaigns](). Video action campaigns automatically scale your video ads with prominent calls-to-action, providing you a simple and more cost-effective way to drive conversions. Watch this [Google Ads tutorial](/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=) for more tips on creating Video action campaigns and check out your [optimization score](/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=) for ways to improve campaign performance. [An image of three mobile phones showing examples of video ads.](=/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=) • Enable [Google Ads conversion measurement]() on your website. Conversion measurement is essential to understanding how people interact with your ad and what their path to conversion looks like. In addition to optimizing for your desired conversion event, add actions such as a site visit, form completion, or ‘add to cart’ to better understand customer journeys. • Turn your Video action campaign into a digital storefront by [adding product feeds](). Powered by the Google Merchant Center, you can now show visually rich and compelling product imagery below your video ads. Advertisers that add product feeds to their Video action campaigns on average see over 60% more conversions at a lower cost.2 • Reach people who are most likely to convert with [custom audiences](/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=), [Customer Match](/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=), and [similar audiences](/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=). Show ads to even more relevant audiences by using [optimized targeting](/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=). Advertisers who used optimized targeting saw an average of 20% more conversions among the automated audiences compared to manual audiences.3 • Save time and improve performance with [Smart Bidding](/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=). Smart Bidding strategies like maximize conversions, target CPA, and target ROAS use machine learning to optimize for conversions based on your campaign objectives. [Get the full guide](=/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=) Want to drive brand awareness? [Check out our guide](/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=) on reaching a broad audience on YouTube. [An image from the featured Youtube video with a large red 'play' button and the title of the linked video, reading: 'Supercharge your full funnel video strategy on YouTube'.]() In case you missed it: Watch this breakout session from Google Marketing Live 2022 for more tips on how to supercharge your full funnel video strategy on YouTube. [Watch now]() 1 Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020 2 Global, March 2021. Compared 941 campaigns that added product feeds versus without product feeds 3 Google Internal Global, Jan 2020 - Jul 2020 [YouTube](=/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=) [LinkedIn]() [Facebook]() [Twitter]() [Ad-comm](=/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=) Received this e-mail from a friend? [Subscribe here]() How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGFDIuRtbLPS15EwEQ1VjfAPKJ4oLZw1Pcg91Iop49Stcu8n2TYQeFkrv3TYkEbf8Vsyp57p98=) Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play]() [App Store]() This email was sent to [{EMAIL}]() because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. 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