Crafting better auto ads

Discover the five keys to shifting car ads into high gear ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View as webpage]( [ Image ] Think at a Glance Think at a Glance Standing out with your auto ads Standing out with your auto ads INSIGHTS & TRENDS The five keys to better car ads It makes sense that the auto market is so competitive. Our vehicles often say a lot about who we are, what we value, and what we do. When people are shopping for cars, they have a number of boxes to check. And auto brands must take them all into consideration. Advertising is a primary tool for automakers to accomplish that. Producing an ad that resonates with viewers, however, can be a challenge. To find out what makes auto ads effective, our team analyzed thousands of them on YouTube. Based on our analysis, we determined there were five creative strategies that set the most successful ads apart. - Start high, start fast: When it comes to the first few seconds of an auto ad, put the pedal to the metal. Opt for dropping viewers right into the action to hook their attention and get buy-in. - Put people in the center of your ad: Specs are important, but showing people experiencing the benefits of the car helps build an emotional connection with your brand. - Audio drives attention: Engines revving, brakes squealing, and tires hitting the ground evoke the visceral exhilaration of driving. Remember, 95% of YouTube ads are played with the sound on, so use it to your advantage. - Every spot is a feature spot: Choose the one thing you want to emphasize. Too much information leads to overload. Have a lot to say? Consider experimenting by dividing your multifeature spot into several shorter, single-feature ads. - Build for mobile: More than 70% of YouTube watch time happens on mobile devices globally, so making your ad viewable on a 5-inch screen is a minimum requirement. Think bright colors, tight framing, and large-font supers. Use these five data-backed creative strategies as a starting point for your next auto ad. Each one leaves room to differentiate your brand. And don’t skimp on experimenting with different iterations of an ad to confirm what drives audience engagement. [Read more](/MTcyLUdPUC04MTEAAAGDqK35KMLbhrtRmqR7mekrg7OFXvlz8QBlRo3hWjjf0btErtw5rxgiNRRBRn9_BqfAlxEQxUY=) DATA FEED Using first-party data and Customer Match, Kia saw a 4X better conversion rate, a 268% increase in click-through rate, and 55% new-user engagement, compared with its benchmarks. [Read more](/MTcyLUdPUC04MTEAAAGDqK35KMLbhrtRmqR7mekrg7OFXvlz8QBlRo3hWjjf0btErtw5rxgiNRRBRn9_BqfAlxEQxUY=) QUOTABLE “A company that puts privacy first is going to need to be ready for big organizational changes. The landscape is always shifting. I want to know that any new hire will be comfortable driving that change. … They need to prove they can balance a complex set of needs while edging towards a lofty goal.” — Zoran Arsovski, managing director and chief growth officer, VertoDigital [Read more]() REGISTER FOR GOOGLE I/O Google I/O, our annual developer conference, is right around the corner. Tune in for the latest announcements and to get a first look at product updates. Join us online May 11-12, 2022. [Register today]() Received this email from a friend? [Sign up here](=/MTcyLUdPUC04MTEAAAGDqK35KMLbhrtRmqR7mekrg7OFXvlz8QBlRo3hWjjf0btErtw5rxgiNRRBRn9_BqfAlxEQxUY=). [More on Think with Google ›](=/MTcyLUdPUC04MTEAAAGDqK35KMLbhrtRmqR7mekrg7OFXvlz8QBlRo3hWjjf0btErtw5rxgiNRRBRn9_BqfAlxEQxUY=) Follow us [LinkedIn](/MTcyLUdPUC04MTEAAAGDqK35KMLbhrtRmqR7mekrg7OFXvlz8QBlRo3hWjjf0btErtw5rxgiNRRBRn9_BqfAlxEQxUY=) [Twitter](=/MTcyLUdPUC04MTEAAAGDqK35KMLbhrtRmqR7mekrg7OFXvlz8QBlRo3hWjjf0btErtw5rxgiNRRBRn9_BqfAlxEQxUY=) [Facebook](=/MTcyLUdPUC04MTEAAAGDqK35KMLbhrtRmqR7mekrg7OFXvlz8QBlRo3hWjjf0btErtw5rxgiNRRBRn9_BqfAlxEQxUY=) [YouTube](=/MTcyLUdPUC04MTEAAAGDqK35KMLbhrtRmqR7mekrg7OFXvlz8QBlRo3hWjjf0btErtw5rxgiNRRBRn9_BqfAlxEQxUY=) This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don't want to receive this newsletter in the future, please [unsubscribe here](/MTcyLUdPUC04MTEAAAGDqK35KMLbhrtRmqR7mekrg7OFXvlz8QBlRo3hWjjf0btErtw5rxgiNRRBRn9_BqfAlxEQxUY=) (this is a one-click opt-out). © 2022 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.