Inside Google Marketing: How to make teams more inclusive

A tool to mobilize the majority group ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View as webpage]( [ Image ] Think at a Glance Think at a Glance Moving toward a more multicultural future Moving toward a more multicultural future INSIGHTS & TRENDS Empower individuals to contribute to culture Most diversity and inclusion work has historically been focused on women, the underrepresented, or minority groups, helping them build a community or skills. And while there’s still a vital role for these initiatives, we also need efforts that focus on majority groups to enable them to become allies and take action. This is why in London, Google launched Inclusivity Builder, which is aimed at mobilizing the majority group. It’s an employee-driven diagnostic tool for self-reflection that helps people understand where they’re starting from and what steps to take first. We use it Googler to Googler, across the company in the U.K. — all you need is the worksheet, a pen, and 10 minutes to begin. It’s a great starting point for diversity and inclusion work, as it helps you see your own identity in context. Understanding this — in terms of allyship, in-group, out-group, and privilege — is a key first step. People are able to identify an area of focus and begin the journey toward affecting positive change. These focus areas can be built into development plans and performance reviews, which can help tie individual contributions within an organization to its wider diversity and inclusion goals. And because of the difference it’s made to our teams, we’ve decided to share it externally with the wider world. [Learn more about Inclusivity Builder]() DATA FEED More than 70% of Black, Latinx, and Asian YouTube users report going to YouTube to learn about new products or brands. [How marketers can make way for the multicultural mainstream]() THINK GLOBAL Compared to men, women in sports only see 7% of the world’s corporate sponsorship. But around the world, audiences are hungry to see women in sports succeeding. Over the past five years, average weekly searches for “women’s team” are 50% higher than “men’s team.” And it’s not just about gold and glory. People connect with women athletes who are relatable and inspiring. Amplifying female voices in women’s sports has immense potential value for brands — not just financially but also in terms of what it signals for gender equality. By sharing such stories, brands can use their platforms to raise awareness and reach wider audiences. [Read more](=/MTcyLUdPUC04MTEAAAGBH86fjFp1NnppDhuw9sOSG8YczGMwl4u54GmhATWZUhVMeHoSpJh2BjrTTlu_jx6WQpRWQcM=) Received this email from a friend? [Sign up here](/MTcyLUdPUC04MTEAAAGBH86fjFp1NnppDhuw9sOSG8YczGMwl4u54GmhATWZUhVMeHoSpJh2BjrTTlu_jx6WQpRWQcM=). [More on Think with Google ›](=/MTcyLUdPUC04MTEAAAGBH86fjFp1NnppDhuw9sOSG8YczGMwl4u54GmhATWZUhVMeHoSpJh2BjrTTlu_jx6WQpRWQcM=) Follow us [Linkedin](/MTcyLUdPUC04MTEAAAGBH86fjFp1NnppDhuw9sOSG8YczGMwl4u54GmhATWZUhVMeHoSpJh2BjrTTlu_jx6WQpRWQcM=) [Twitter](=/MTcyLUdPUC04MTEAAAGBH86fjFp1NnppDhuw9sOSG8YczGMwl4u54GmhATWZUhVMeHoSpJh2BjrTTlu_jx6WQpRWQcM=) [Facebook](/MTcyLUdPUC04MTEAAAGBH86fjFp1NnppDhuw9sOSG8YczGMwl4u54GmhATWZUhVMeHoSpJh2BjrTTlu_jx6WQpRWQcM=) [YouTube](/MTcyLUdPUC04MTEAAAGBH86fjFp1NnppDhuw9sOSG8YczGMwl4u54GmhATWZUhVMeHoSpJh2BjrTTlu_jx6WQpRWQcM=) This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don't want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2021 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.