{NAME}, get 4 tips for creating effective responsive search ads

Reach your customers with the right message on Search. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ You can also view this email as a [webpage](. [4 tips for creating effective responsive search ads](/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=) Hi {NAME}, Responsive search ads combine your creativity with the power of machine learning to help you show more relevant ads to more people. In fact, advertisers that switch from expanded text ads to responsive search ads, using the same assets, see an average of 7% more conversions at a similar cost per conversion.1 [Starting June 30, 2022](/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=), responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. To prepare for this change, check out the best practices below: [Get the full guide](/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=) • Repurpose high-performing content from your expanded text ads and focus on [Ad strength](/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=). Advertisers who improve Ad strength for their responsive search ads from 'Poor' to 'Excellent' see 9% more clicks and conversions on average.2 Note that Ad strength is a separate metric from [Quality Score](/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=). [Responsive search ads and Ad strength have helped us create ads that are more relevant to potential customers, which has resulted in more bookings." -Abhishek Mago, Chief Marketing Officer at MyFlightSearch](/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=) • Check your account’s [Recommendations](/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=) page. These customized recommendations can help you quickly add or improve responsive search ads. We suggest having at least one responsive search ad in every ad group in your Search campaigns by June 30, 2022. • [Pin headlines or descriptions]() to specific positions in your responsive search ads. This is useful if you have certain messages that always need to be shown. If you need to use pinning, try to pin at least 2-3 options to a position. • [Evaluate]() the success of your ads based on incremental impressions, clicks, and conversions your ad groups and campaigns receive. Responsive search ads help you qualify for more auctions, so ad-level performance and metrics like clickthrough rate and conversion rate may not paint a full picture of your performance. [Get the full guide](/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=) [New in Google Ads:]() We've improved the search terms report to provide the insights you need to optimize your campaigns, while ensuring user privacy. [Learn more](/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=) 1 Google internal data, Global, 6/3/2021 - 6/12/2021 2 Google internal data, Global, 7/18/2020 - 8/1/2020 [YouTube](=/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=) [LinkedIn](=/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=) [Facebook]() [Twitter]() [Ad-comm](=/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=) Received this e-mail from a friend? [Subscribe here]() How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=) Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play]() [App Store]() This email was sent to [{EMAIL}]() because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAF_jqS9XcAKCB--EXdz7kEITmFEY365h3GfitgDWpqD7Cs5Da7D3OMIgLm7l5ys3vX46BqfeQQ=). © 2021 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.