Think at a Glance: Why people count on convenience more than ever

Think at a Glance: Why people count on convenience more than ever ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View as webpage]( =/MTcyLUdPUC04MTEAAAF-TptpkwQg1hJmoGeDDTy_r7MbdrD-2luKKjPEyVa0olhbp8NZc5kypKZjeG87LUGcmu0GaRo= [ Image ] [[?utm_medium=email&utm_source=d-newsletter&utm_team=twg-us&utm_campaign=TwG-US-NL-2021-07-16-Think-at-a-Glance-Convenience-Knak&utm_content=img-logo]] Think at a Glance Think at a Glance Tips for figuring out which shopping habits are here to stay. Plus, how to conduct inclusive meetings Tips for figuring out which shopping habits are here to stay. Plus, how to conduct inclusive meetings INSIGHTS & TRENDS How the pandemic has changed shopping habits For over a year now, consumer shopping behaviors have been drastically altered. But many businesses want to know which of these shopping patterns will prove fleeting and [which are here to stay.](/MTcyLUdPUC04MTEAAAF-TptpkwQg1hJmoGeDDTy_r7MbdrD-2luKKjPEyVa0olhbp8NZc5kypKZjeG87LUGcmu0GaRo=) We examined Google search data to create our 2021 shopping shifts guide and identified four key trends all retail marketers should be ready for. Digital inspiration powers the journey. Shopping online is no longer just a convenient way to get goods delivered to your door. It’s also where shoppers are discovering new products and finding inspiration. We see that on our platforms, where 70% of people purchased from a brand after seeing a video on YouTube. Shoppers’ values steer spending. Increasingly, shoppers are putting their money where their values are. Search interest for “ethical brands” and “ethical online shopping” grew 300% and 600% year over year in 2020, respectively. People count on convenience more than ever. Global searches for “along my route” (+1,000%) and “curbside pickup” (+3,000%) both soared year over year. Convenience became a key differentiator for retailers who were able to quickly pivot. This is likely to create a new post-pandemic shopping norm. Unpredictability drives dynamic demand. As governments around the globe adapt to local changes and work to safely reopen, what shoppers need will adapt with it. We saw this during lockdown, as people rediscovered old hobbies and adopted new habits. For example, year over year, searches for “patio heaters” increased by 600% as people moved to eating outdoors. [Check out the shopping guide](/MTcyLUdPUC04MTEAAAF-TptpkwQg1hJmoGeDDTy_r7MbdrD-2luKKjPEyVa0olhbp8NZc5kypKZjeG87LUGcmu0GaRo=) DATA FEED Searches for “makeup artist near me” have grown globally by over 700% year over year. [Global Insights Briefing: Preparing for face time](/MTcyLUdPUC04MTEAAAF-TptpkwQg1hJmoGeDDTy_r7MbdrD-2luKKjPEyVa0olhbp8NZc5kypKZjeG87LUGcmu0GaRo=) QUOTABLE “By rotating who is in charge of meetings, you can more evenly distribute leadership opportunities.” — Frances Armas-Edwards, inclusive learning design manager at Google [5 ways to make your meetings more inclusive](=/MTcyLUdPUC04MTEAAAF-TptpkwQg1hJmoGeDDTy_r7MbdrD-2luKKjPEyVa0olhbp8NZc5kypKZjeG87LUGcmu0GaRo=) Received this email from a friend? [Sign up here](=/MTcyLUdPUC04MTEAAAF-TptpkwQg1hJmoGeDDTy_r7MbdrD-2luKKjPEyVa0olhbp8NZc5kypKZjeG87LUGcmu0GaRo=). [More on Think with Google ›](=/MTcyLUdPUC04MTEAAAF-TptpkwQg1hJmoGeDDTy_r7MbdrD-2luKKjPEyVa0olhbp8NZc5kypKZjeG87LUGcmu0GaRo=) Follow us [Linkedin](/MTcyLUdPUC04MTEAAAF-TptpkwQg1hJmoGeDDTy_r7MbdrD-2luKKjPEyVa0olhbp8NZc5kypKZjeG87LUGcmu0GaRo=) [Twitter](=/MTcyLUdPUC04MTEAAAF-TptpkwQg1hJmoGeDDTy_r7MbdrD-2luKKjPEyVa0olhbp8NZc5kypKZjeG87LUGcmu0GaRo=) [Facebook](=/MTcyLUdPUC04MTEAAAF-TptpkwQg1hJmoGeDDTy_r7MbdrD-2luKKjPEyVa0olhbp8NZc5kypKZjeG87LUGcmu0GaRo=) [YouTube](=/MTcyLUdPUC04MTEAAAF-TptpkwQg1hJmoGeDDTy_r7MbdrD-2luKKjPEyVa0olhbp8NZc5kypKZjeG87LUGcmu0GaRo=) This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don't want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2021 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.