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The Thought-Starter: March 8, 2021

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Mon, Mar 8, 2021 03:16 PM

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A longitudinal study of diversity and inclusion in advertising shows positive, but limited, progress

A longitudinal study of diversity and inclusion in advertising shows positive, but limited, progress ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ You can also view this email as a [webpage](. =/MTcyLUdPUC04MTEAAAF7sVmaPaYAOgxPqd5lcNk9HnRP7GqBgV9-XzD_o_sw-yiv3SoWxFGxn7rS2iDqQrX4iSxyijU= The Thought-Starter: March 8, 2021 Nuanced portrayals of identity in advertising have improved [but are still hard to find]() [img-banner](=/MTcyLUdPUC04MTEAAAF7sVmaPaYAOgxPqd5lcNk9HnRP7GqBgV9-XzD_o_sw-yiv3SoWxFGxn7rS2iDqQrX4iSxyijU=) Recently, the Geena Davis Institute on Gender in Media analyzed character depictions in the most-watched ads on YouTube between 2015 and 2019. The findings suggest that while the industry is making strides in presenting a more diverse array of people, it still has a ways to go when it comes to combating negative stereotypes and being inclusive across a broader cross section of identities. Find out how marketers can be more inclusive. [Explore inclusivity findings]() [img-thumbnail](=/MTcyLUdPUC04MTEAAAF7sVmaPaYAOgxPqd5lcNk9HnRP7GqBgV9-XzD_o_sw-yiv3SoWxFGxn7rS2iDqQrX4iSxyijU=) “Stereotypes shape our split-second emotional responses and judgments of others in ways we may not be conscious of, so media reinforcing negative stereotypes of people of color produces real-world discrimination.” — Madeline Di Nonno President and CEO, Geena Davis Institute on Gender in Media [Improve representation]() Related content: [Think with Google Podcast Episode No. 1: Data and Diversity]() | [5 top tips to promote diversity in your business from the world’s biggest brands](/MTcyLUdPUC04MTEAAAF7sVmaPaYAOgxPqd5lcNk9HnRP7GqBgV9-XzD_o_sw-yiv3SoWxFGxn7rS2iDqQrX4iSxyijU=) | [What’s in a name? How the age-old question helped push Google’s thinking around inclusion](/MTcyLUdPUC04MTEAAAF7sVmaPaYAOgxPqd5lcNk9HnRP7GqBgV9-XzD_o_sw-yiv3SoWxFGxn7rS2iDqQrX4iSxyijU=) Received this email from a friend? [Sign up here.](/MTcyLUdPUC04MTEAAAF7sVmaPaYAOgxPqd5lcNk9HnRP7GqBgV9-XzD_o_sw-yiv3SoWxFGxn7rS2iDqQrX4iSxyijU=) More on [Think with Google](/MTcyLUdPUC04MTEAAAF7sVmaPaYAOgxPqd5lcNk9HnRP7GqBgV9-XzD_o_sw-yiv3SoWxFGxn7rS2iDqQrX4iSxyijU=) › Follow us [LinkedIn]() [Twitter](/MTcyLUdPUC04MTEAAAF7sVmaPaYAOgxPqd5lcNk9HnRP7GqBgV9-XzD_o_sw-yiv3SoWxFGxn7rS2iDqQrX4iSxyijU=) [Facebook](/MTcyLUdPUC04MTEAAAF7sVmaPaYAOgxPqd5lcNk9HnRP7GqBgV9-XzD_o_sw-yiv3SoWxFGxn7rS2iDqQrX4iSxyijU=) This email was sent to [{EMAIL}]() because you signed up for the latest from Think with Google. If you don't want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2021 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.

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