Think at a Glance: Search queries show signs of restlessness

Think at a Glance: Search queries show signs of restlessness ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View as webpage]( [ Image ] [[?utm_medium=email&utm_source=d-newsletter&utm_team=twg-us&utm_campaign=TwG-US-NL-2021-02-19-Think-at-a-Glance-Search-queries-signs-of-restlessness-Knak-Pilot&utm_content=img-logo]] Think at a Glance Think at a Glance A year into the pandemic, people are still adjusting A year into the pandemic, people are still adjusting INSIGHTS & TRENDS What search is showing about people’s state of mind Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key trends. This month, we saw signs of travel interest picking up, with searches for “resorts near me,” “hotel booking app,” and “passport size” growing. In fact, searches for “travel to” have grown globally by over 100% year over year. Top searches include “travel to dubai,” “travel to canada,” “travel to france,” “can i travel to wales,” “travel to uk,” “travel to spain,” “can tier 3 travel to tier 2,” “travel to mexico,” and “travel to hawaii.” Some people, however, are very much homebound and searching for things like “romantic getaway” closer to home, or seeking out how to create a “watch party” (for example, “youtube watch party” or “private watch party”) for socially distanced celebrations. Almost a year into quarantine, people are still searching for inspiration for “things to do during ___,” with searches for the phrase up 300% globally year over year. Top searches include “things to do during quarantine,” “things to do during winter break,” “safe things to do during covid,” “things to do during lockdown,” and “fun things to do during quarantine.” They’re also searching for the supplies to make new pursuits possible (like “candle making kit” and “cast iron dutch oven”). Finally, there are some early signs that people are preparing to go back out in public, with “makeup app,” “long tops for girls,” and “wedding suit for ___” on the rise. [Read more]( DATA FEED During men’s fashion week, 93 brands presented their collections on YouTube; 58 of those brands appeared on the platform for the first time. [How the fashion industry reinvented itself for the pandemic era](=/O0709fNP0000XGhV0O0IFHO) QUOTABLE “Does the majority within a minority group get to decide the norms for everyone?” — Mohit Jolly, director, marketing analytics and strategy at Google and Pride at Google steering committee member [How tough questions helped push Google’s thinking around inclusion]( Received this email from a friend? [Sign up here](. [More on Think with Google >]( Follow us [Linkedin](=/O0709fNP0000XGhV0O0IFHO) [Twitter]( [Facebook]( This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don't want to receive this newsletter in the future, please [unsubscribe here](/O0709fNP0000XGhV0O0IFHO) (this is a one-click opt-out). © 2021 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.