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Are recent trends here to stay? ?
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Are recent trends here to stay?
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The Thought-Starter: June 22, 2020
Are recent trends here to stay?
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While much of the world is spending more time at home, people are having strikingly different experiences. Some people find themselves with more time, while others now have none. Our latest research reveals insights into the consumer mindset through trending year-over-year searches, begging the question: Are these new habits short-lived or here to stay? [Explore the data and see how your business can adapt to the new normal.](
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â Itâs still unclear how long this ânew normalâ will last â and it may well be the case that quarantines and lockdowns ebb and flow on a rolling basis through the year. At Google we believe that marketers who understand how consumer behavior is shifting will be better equipped to adapt. â
â Marie Gulin-Merle, Global Vice President, Ads Marketing at Google
[Explore the new normal](
Related content: [The at-home consumer: Learnings from the global lockdown]( | [The at-home consumer experience with work and leisure]( | [The at-home consumer experience with consumption and expenditure](=/Bk001G0PX000f0gO0Hkh9NI)
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