Think at a Glance: Your website is suddenly the center of your business. Now what?

What to do when your website is now your storefront. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ You can also view this email as a [webpage](. [Think with Google Logo](/z0NH0Ih000fOXowhG9i0P00) Think at a Glance --------------------------------------------------------------- What to do when your website is now your storefront [Arrow-Up]INSIGHTS & TRENDS Tips for optimizing your e-commerce experience When the implications of the COVID-19 pandemic first became clear, Kevin Fried, Google’s industry leader of specialty retail, talked to more than 40 retailers about their concerns. Weeks later, he continues to hear from them about the challenges they’re facing, in particular the ongoing closures and restrictions on their physical stores. The fact is, there’s now a tremendous amount of pressure on retailers’ e-commerce sites to not only sell inventory and generate revenue, but also to support, inform, and reassure customers along the way. It’s a delicate balancing act, but not an impossible one. Fried and his team have identified a number of strategies that retailers can apply to provide customers with relevant, frictionless, and helpful shopping experiences right now. The first is to prioritize business challenges. Evaluate whether there are aspects of your site’s messaging or design that are hurting the brand or having a negative impact on customers’ experience. Adjust that first. Once that’s done, then dig into optimizations that can either improve the experience or improve performance, among them: improving site speed, providing a seamless checkout experience, using technology to alleviate customer-support demand, and using prime web real estate for critical information alerts. [Read more](=/z0NH0Ih000fOXowhG9i0P00) [Graph]DATA FEED There’s been a more than 900% year-over-year increase in searches for yeast, according to our new interactive tool, which provides a daily snapshot of what people are looking for based on Google Search data. [Read more](=/z0NH0Ih000fOXowhG9i0P00) [Quotation]QUOTABLE “We know that current events are impacting employees in different ways. Some are balancing expanded childcare responsibilities, while others who live alone may be experiencing feelings of isolation. Based on early research, we see that people in underrepresented groups are likely being impacted disproportionately more.” —Melonie Parker, Chief Diversity Officer & Employee Engagement at Google [Read more](=/z0NH0Ih000fOXowhG9i0P00) [Search]NEW RESOURCES - How Google is [stopping bad ads](. - How your company can [maintain a sense of community](=/z0NH0Ih000fOXowhG9i0P00) while working from home. - Dive into how people’s experiences with [time and space](/z0NH0Ih000fOXowhG9i0P00), [work and leisure](/z0NH0Ih000fOXowhG9i0P00), [self and others](=/z0NH0Ih000fOXowhG9i0P00), and [consumption and expenditure](=/z0NH0Ih000fOXowhG9i0P00) are evolving amid the coronavirus pandemic. - [The CMO’s guide](=/z0NH0Ih000fOXowhG9i0P00) to what board members say about marketing — off the record. - Check [out these resources](/z0NH0Ih000fOXowhG9i0P00) to help your business manage through uncertainty. - All of our business content relating to this new normal [can be found in one place](=/z0NH0Ih000fOXowhG9i0P00). - Keep up with the latest news, updates, and useful information about the COVID-19 outbreak [here.](=/z0NH0Ih000fOXowhG9i0P00) Received this email from a friend? [Sign up here.](=/z0NH0Ih000fOXowhG9i0P00) More on [Think with Google](/z0NH0Ih000fOXowhG9i0P00) › Follow us [LinkedIn]( [Twitter](/z0NH0Ih000fOXowhG9i0P00) [Facebook](/z0NH0Ih000fOXowhG9i0P00) This email was sent to [{EMAIL}]( because you signed up for the latest from Think with Google. If you don't want to receive this newsletter in the future, please [unsubscribe here](=/z0NH0Ih000fOXowhG9i0P00) (this is a one-click opt-out). © 2020 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.