Leading and planning through chaos and complexity
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Leading and planning through chaos and complexity
[Arrow-Up]INSIGHTS & TRENDS
Find a balance between leading and learning
In times of crisis, things can go from âbusiness as usualâ to âbusiness unusualâ in the blink of an eye. Leaders are required to operate in a constant state of triage to keep things going. On top of that, we need to catalog â in almost real time â the lessons, processes, and experiences that will help us handle the next crisis when it comes along.
When youâre going through times of chaos and complexity, itâs important to find a balance between leading and learning. Chaos and complexity also call on different leadership strategies, according to David B. Peterson, director of executive coaching and development at The Google School for Leaders.
While both are unpredictable, complexity is an extension of the world in which we already live. It calls on you to plan for what comes next and to react thoughtfully, now and for the long run. Chaos, on the other hand, requires swift, decisive action to keep everyone focused and on the same page, while reducing anxiety.
Approach times of crisis as an opportunity to remember what matters most. Ask yourself: What is my companyâs touchstone? How can I use that sense of purpose to lead my organization through periods that are chaotic and complex? And what can I learn from this experience as I guide my team to a new semblance of normal?
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Back to basics for media planning
Media teams at Google are moving from crisis reaction mode into a more pragmatic response phase, writes Joshua Spanier, Googleâs global marketing VP for media. Spanier is seeing a back-to-basics approach emerging. âThe current reality has forced marketers to be far more driven by what people need rather than broadcasting to them in a predefined moment we choose,â he writes. âThrowing out the playbook has demanded that we be more fluid, dynamic, and grounded in data to tap into real-time consumer intent. And thatâs a good thing for the long run.â
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[Graph]DATA FEED
Google searches for online courses grew by over 70% globally between the last week of March and the first week of April, while global YouTube watch time for lectures on spoken languages have grown more than 6X year over year.
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[Quotation]QUOTABLE
âThere are whole communities and parts of the workforce that are living a very different reality from those of us âworking from home.â Focusing on these groups and tuning in to how they feel and how they communicate is perhaps the most important thing we can do to understand what is going on.â
âKelsey Hodgkin, head of strategy, Deutsch LA
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