See how viewability impacts you

Why is viewability so important for the entire digital advertising ecosystem? It’s about trust. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Think with Google]( You can also view this email as a [webpage](. Think at a Glance --------------------------------------------------------------- Why is viewability so important for the entire digital advertising ecosystem? It’s about trust. [Predictions and Trends] Predictions & Trends Be sure your ads are being seen It seems pretty straightforward. If an ad isn’t seen, it can’t have an impact. Yet for years now, marketers, ad agencies, publishers, and tech companies working in the digital ad space have been grappling with the issue of viewability. Put simply, viewability is a measure of whether or not an ad had a chance to be seen by a person. Google supports the IAB and MRC definition of viewability: A minimum of 50% of the ad must be in view for a minimum of one second for display ads or two seconds for video ads. It’s about trust. Viewable impressions as a currency and a form of measurement provide advertisers transparency into how efficient their media investment is. To help you get a handle on viewability, we’ve just updated our Measuring Viewability destination on Think with Google. Learn more about the basics of viewability and keep up with the latest articles on the topic. You can also use our interactive demo to see how viewability works in real time and discover ways to optimize your ad spend. [Read More]( --------------------------------------------------------------- Data Feed Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that didn’t meet the MRC standard for viewability. [Read More]( --------------------------------------------------------------- Pro Tip Build your holiday forecast around a sizeable set of competitors, the whole industry, or a vertical rather than basing it on your own data alone. — From [“Prepping for the retail season? Here’s your holiday forecasting how-to”]( [Read More]( --------------------------------------------------------------- Global Edit Me If you want a glimpse of the future of e-commerce, a good place to start is with Shimona Mehta, the head of revenue acceleration at Shopify Plus. Her main task is to focus on 2019 and beyond. “My job is to think about how we’re going to continue to transform our revenue model through efficiency, through optimization, and crazy experiments for the future,” she tells Google’s Matt McHale in an insightful video interview in which she touches on three key trends shaping e-commerce today: constantly shifting consumer behavior, the need for retailers to innovate, and the rapid growth of direct-to-consumer sales. [Watch now]( --------------------------------------------------------------- Received this email from a friend? [Sign up here.]( More on [Think with Google]( Follow us [LinkedIn]( [Twitter]( [Google+]( [Facebook]( This email was sent to [{EMAIL}]( because you signed up for the latest from Think with Google. If you don't want to receive this newsletter in the future, please [unsubscribe]( (this is a one-click opt-out) or update your [preferences.](=/ZVgbr04lH0400o0zl10JXC8) © 2018 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. [www.google.com](#) [1600 Amphitheatre Parkway, Mountain View, CA 94043](#).