With another Cannes in the can, some of our highlights

Cannes might be over, but don’t forget these lessons from this year’s celebration ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Think with Google]( You can also view this email as a [webpage](. Google at Cannes --------------------------------------------------------------- Cannes might be over, but don’t forget these lessons from this year’s celebration [Predictions and Trends] Predictions & Trends Four things to remember Perhaps you couldn’t make it to Cannes. Maybe you did and all the panel discussions, interviews, and keynotes are just a blur now that you’re back. But we were taking notes, keeping an ear out for the sort of wisdom that has those in the crowd nodding their heads in agreement. Here are four things that stuck with us. - On the topic of diversity: “Just because a woman loves beauty, doesn’t mean she doesn’t like anything else.” — Ukonwa Ojo, SVP of Cover Girl at Coty - On the topic of creativity and science: “Modern creativity sits in the crosshairs of art, science, engineering, and design. And to think that we’re having a ‘creativity vs. science’ battle is absolutely ridiculous.” — Nick Garrett, CEO of Clemenger BBDO - On the topic of creating voice-activated-speaker experiences: “It’s easy for brands to say, ‘I want one of those.’ But over time, I believe brands will be punished for bad experiences.” — Abbey Klaassen, president of 360i NY - On the topic of augmented reality: “You have to understand the relationships between physical objects and AR objects, and how they interact with each other.” — Alfonso Marian, co-chief creative officer of Ogilvy USA [Read More]( --------------------------------------------------------------- Quotable #?utm_source=newsletter&utm_campaign=20180625-think-at-a-glance&utm_team=twg-us&utm_medium=email-d “New technologies, such as voice, AI, AR, VR, are reshaping the way our consumers discover, try, experience, and buy our products. The game won’t be the same when you simply ask your voice assistant to buy the best mascara on the market for you. … Or if you are able to watch a makeup tutorial directly on your face with a virtual try-on. The brands that master these experiences will be the ones people choose.” #?utm_source=newsletter&utm_campaign=20180625-think-at-a-glance&utm_team=twg-us&utm_medium=email-d — Lubomira Rochet, global chief digital officer, L’Oréal. [Read More]( --------------------------------------------------------------- [Predictions and Trends] Predictions & Trends Where data and creativity collide This year there were over 500 entries for the Data Creativity category at Cannes. According to Stuart Bowden, global chief strategy officer at media agency Wavemaker, that means the “can data and creativity co-exist” conversation can finally be called off. Bowden was thrilled to see a Palais basement full of the fame-building big bets that will make businesses grow. And he’s picked three efforts — from Kimberly-Clark, DNB, and Xfinity Mobile — that we can all learn from. [Read More]( --------------------------------------------------------------- [Predictions and Trends] Predictions & Trends Catch the lightning Google held a series of Lightning Talks down on Google Beach, where Google execs and industry leaders tackled topics ranging from diversity in creativity to cloud computing to what the agency of the future will look like. Be sure to [check out video]( from over a dozen of these talks. [Read More](#?utm_source=newsletter&utm_campaign=20180625-think-at-a-glance&utm_team=twg-us&utm_medium=email-d) --------------------------------------------------------------- Received this email from a friend? [Sign up here.]( More on [Think with Google]( Follow us [LinkedIn]( [Twitter]( [Google+]( [Facebook]( This email was sent to [{EMAIL}]( because you signed up for the latest from Think with Google. If you don't want to receive this newsletter in the future, please [unsubscribe]( (this is a one-click opt-out) or update your [preferences.]( © 2018 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. [www.google.com](#) [1600 Amphitheatre Parkway, Mountain View, CA 94043](#).