Marketers confront industry’s diversity issues head on

Developing and nurturing the next generation of diverse talent is top of mind for industry leaders this week. [Think with Google]( You can also view this email as a [webpage](. Google at Cannes --------------------------------------------------------------- Developing and nurturing the next generation of diverse talent is top of mind for industry leaders this week. How Google’s chief marketer is inciting change Diversity is a hot topic in the industry today, as it should be. All too often, ads don’t reflect the real world. It’s a problem that Google’s Chief Marketing Officer [Lorraine Twohill and her teams are tackling head on](. Twohill candidly explains where Google has fallen short — no women in the kitchen, please! — and what she’s doing to ensure both Google and the industry as a whole are more inclusive. There’s much more to diversity than just gender or skin color, Twohill points out. Diversity encompasses age, abilities, geography, sexuality, and a range of socio-economic factors. For that reason, a dedicated advisory board of 40 Googlers from traditionally underrepresented groups now help guide marketing decisions. “I am on the receiving end of a lot of beautiful images,” she writes. “But, over the years, too many have been filled with perfect, young hipsters in beautiful houses, living in cool cities. Our products are for everyone, but our images were not telling that story. [Read More](#?utm_source=newsletter&utm_campaign=20180618-cannes2&utm_team=twg-us&utm_medium=email-d) --------------------------------------------------------------- Quotable [“When designing onboarding and career development programs, businesses should focus more on values and community rather than culture and diversity. Focusing on values and community creates a more authentic and intentional environment for culture and diversity to grow. When done in reverse, everything is contrived."](#?utm_source=newsletter&utm_campaign=20180618-cannes2&utm_team=twg-us&utm_medium=email-d) [— Adrianne C. Smith of the Cannes Can: Diversity Collective](#?utm_source=newsletter&utm_campaign=20180618-cannes2&utm_team=twg-us&utm_medium=email-d) [Read More]( --------------------------------------------------------------- From nice-to-have to business imperative As marketers like Google tackle diversity, so too are creative agencies. In the last 20 years, Susan Credle, global chief creative officer at FCB, has seen diversity evolve from being a nice thing to do, to the responsible thing to do, to finally becoming a business imperative. People want to see themselves reflected in the media they consume, and that necessitates hiring a diverse array of people to create content. But the industry can’t stop there, says Credle. “We can’t hire diverse people and then ask them to act like everyone else. Remember when women went to work and tried to act like men to succeed? That won’t happen when we build work environments that embrace diversity.” [Read More]( --------------------------------------------------------------- Join the conversation Google is hosting Lightning Talks that we’re live streaming from The Google Beach. Pedro Pina, VP of global client and agency solutions at Google; Dan Kaufman, head of advanced technology and products at Google; and Alison Wagonfeld, VP of Google Cloud Marketing, will be joining execs from Samsung, Ogilvy, and the United Nations to talk about where the industry is going. If you want to follow along, check out the [live stream hub]( on Think with Google for specific dates and times. [Read More](#?utm_source=newsletter&utm_campaign=20180618-cannes2&utm_team=twg-us&utm_medium=email-d) --------------------------------------------------------------- Received this email from a friend? [Sign up here.]( More on [Think with Google]( Follow us [LinkedIn]( [Twitter]( [Google+]( [Facebook]( This email was sent to [{EMAIL}]( because you signed up for the latest from Think with Google. If you don't want to receive this newsletter in the future, please [unsubscribe]( (this is a one-click opt-out) or update your [preferences.]( © 2018 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. [www.google.com](#) [1600 Amphitheatre Parkway, Mountain View, CA 94043](#).