Ad fraud, responsive ads and measuring TV + video audiences

Stay up-to-date with the latest product news, case studies, and communications from DoubleClick. [View our web version] if this email isn't displaying well. [DoubleClick by Google] May 2016 [Flowline] Digital Media & Creative News Stay up-to-date with the latest in digital marketing and product news from DoubleClick. [Received this email from a friend? Subscribe now.] [Building momentum against ad fraud] [Building momentum against ad fraud] Advertisers need assurance that their ads will be visible in the right places, and publishers want to be sure they aren’t losing revenue when fraudulent ads are sold in their name. But eradicating ad fraud is a collective effort. We’ve worked closely with TAG, the IAB, and other key players in the industry to tackle many of the issues around ad fraud. Here’s what’s being done to put a stop to it. [Read more ›] [This Thursday: Fully responsive ads and more new features for Google Web Designer] [This Thursday: Fully responsive ads and more new features for Google Web Designer] The latest version of Google Web Designer gives developers and designers the ability to build truly responsive ads, so that campaigns can scale across screens. The new UI makes responsive design intuitive and easy, even for people who don’t code. Get the low-down on these improvements in a Hangout On Air on Thursday, May 26th at 12pm ET. [RSVP for our Hangout On Air ›] [Measuring TV and video audiences across screens] [Measuring TV and video audiences across screens] As TV viewership shifts online to over-the-top services and connected devices, audience measurement models need to evolve. Our latest Evolution of TV white paper explores how combining TV panel-based ratings with digital census-based data will enable media owners and marketers to more precisely understand ad effectiveness. [Read the white paper ›] [Preparing for a robust addressable TV advertising marketplace] [Preparing for a robust addressable TV advertising marketplace] Addressable TV advertising, or showing different ads to different households watching the same program, is a technology poised to change the TV advertising marketplace. In this op-ed, Rany Ng, director of product management for video & display ads, shares perspectives and best practices for how you can prepare for this new TV ads marketplace. [Read more ›] [“Build Creatives that Work Cross-Screen”: A Webinar with IAB] [“Build Creatives that Work Cross-Screen”: A Webinar with IAB] On Thursday, June 9th, the IAB is hosting a Make Mobile Work webinar focused on providing brands and agencies with best practices, techniques, and examples on how to build cross-screen creatives that work seamlessly throughout the consumer journey. The webinar will feature speakers from The Campbell Soup Company, AvatarLabs creative agency, and the mobile ad company Kargo. [RSVP for the IAB webinar ›] [Received this email from a friend? Subscribe now.] [More on DoubleClick.com ›] Until next time, The DoubleClick Team © 2016 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to {EMAIL} because you have indicated that you are willing to receive occasional communications or newsletters from DoubleClick Media and Creative. If you do not wish to receive such emails in the future, [unsubscribe] or [update your preferences].