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Invest in your highest-value conversions ?
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Invest in your highest-value conversions
ââââââââââââââââââââââââââââââââââââââââââââââââââ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â [ Image ] [Optimize your]() [advertising with]() [value-based bidding]() Conversion values ⢠ROAS targets ⢠Campaign objectives [Get the full guide](/MTcyLUdPUC04MTEAAAGU9hDtRzLtIg9FEiKQm9WjoMkAJZ9yAKre3kXLPNP8Dl9BZUcLLmTx2zYSt3HqtRsqwnUuNlU=) [Get the full guide](/MTcyLUdPUC04MTEAAAGU9hDtRzLtIg9FEiKQm9WjoMkAJZ9yAKre3kXLPNP8Dl9BZUcLLmTx2zYSt3HqtRsqwnUuNlU=) Value-based Smart Bidding uses Google AI to optimize bids in real time, helping you reach your specific business goals, such as maximizing lead scores or sales revenue. Use these best practices to refine your bidding strategy: [A person holds a pickleball, smiling. A Google search bar is to the left, reading "pickleball for beginners". An ad for a paddle is to the right](/MTcyLUdPUC04MTEAAAGU9hDtRzLtIg9FEiKQm9WjoMkAJZ9yAKre3kXLPNP8Dl9BZUcLLmTx2zYSt3HqtRsqwnUuNlU=)
[ A person holds a pickleball, smiling. A Google search bar is to the left, reading "pickleball for beginners". An ad for a paddle is to the right ] [[ [Tailor conversion values](=/MTcyLUdPUC04MTEAAAGU9hDtRzLtIg9FEiKQm9WjoMkAJZ9yAKre3kXLPNP8Dl9BZUcLLmTx2zYSt3HqtRsqwnUuNlU=) based on their worth to your business For example, different products or shopping carts may be valued differently. Ensure your measurement setup accurately defines and measures these values to make the most of your bidding strategy. Set [clear, achievable ROAS targets]() based on historical data As youâre getting started, aligning value-based bidding with your existing KPIs can help set your campaigns up for success. [ Image ] [ Image ] Match your [campaign objectives]() to your business goals Once your campaign has been running for a while, customize your budgets and targets to your goals, such as maximizing efficiency or prioritizing growth. [Get the full guide](/MTcyLUdPUC04MTEAAAGU9hDtRzLtIg9FEiKQm9WjoMkAJZ9yAKre3kXLPNP8Dl9BZUcLLmTx2zYSt3HqtRsqwnUuNlU=)
Get the full guide [[ [Get the full guide](/MTcyLUdPUC04MTEAAAGU9hDtRzLtIg9FEiKQm9WjoMkAJZ9yAKre3kXLPNP8Dl9BZUcLLmTx2zYSt3HqtRsqwnUuNlU=)
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