They started at the bottom. Now they’re here

POVs from marketers at the top of their game                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ Image ] INSIGHTS FROM THE TOP | AUGUST 2024 The future-ready CMO Here’s a new collection of viewpoints for those in the highest ranks of marketing. [Dive in](=/MTcyLUdPUC04MTEAAAGUzCLXFX59H_RRQzPl1W1RKf0eQN1dafMg59YBWkIwk8Yc7VhSvl5j9zwK5rdbphDmjKtklDc=) Dive in [[ [Amid colorful points along an arc and settings gears, a CMO with long, light-brown hair stands on the flat part of an arrow point and gazes through a telescope at the future.](=/MTcyLUdPUC04MTEAAAGUzCLXFX59H_RRQzPl1W1RKf0eQN1dafMg59YBWkIwk8Yc7VhSvl5j9zwK5rdbphDmjKtklDc=) [ Amid colorful points along an arc and settings gears, a CMO with long, light-brown hair stands on the flat part of an arrow point and gazes through a telescope at the future. ] [[ More inspiration from marketers at the top of their game [Choreograph Global CEO Evan Hanlon smiles in a black-and-white headshot in front of a solid-green background. He wears glasses and a dark suit jacket over a white, button-up dress shirt.]() [ Choreograph Global CEO Evan Hanlon smiles in a black-and-white headshot in front of a solid-green background. He wears glasses and a dark suit jacket over a white, button-up dress shirt. ] [[ Our latest episode of Modern Marketers Choreograph CEO Evan Hanlon explains why AI isn’t an “easy button.” It’s a tool, not a savior. Catch the convo on Apple, Spotify, or [YouTube](). [A vertical bar chart used in measurement partially covers a megaphone, used as a symbol for marketing.](/MTcyLUdPUC04MTEAAAGUzCLXFX59H_RRQzPl1W1RKf0eQN1dafMg59YBWkIwk8Yc7VhSvl5j9zwK5rdbphDmjKtklDc=) [ A vertical bar chart used in measurement partially covers a megaphone, used as a symbol for marketing. ] [[ L’Oréal CDMO Asmita Dubey on marketing measurement The Global Marketer of the Year shares why the new generation of marketers will have to use both the left and right sides of the brain. [Read more](/MTcyLUdPUC04MTEAAAGUzCLXFX59H_RRQzPl1W1RKf0eQN1dafMg59YBWkIwk8Yc7VhSvl5j9zwK5rdbphDmjKtklDc=) [A finder arrow interacts with connected AI nodes, encouraging marketers to start experimenting with AI themselves.](=/MTcyLUdPUC04MTEAAAGUzCLXFX59H_RRQzPl1W1RKf0eQN1dafMg59YBWkIwk8Yc7VhSvl5j9zwK5rdbphDmjKtklDc=) [ A finder arrow interacts with connected AI nodes, encouraging marketers to start experimenting with AI themselves. ] [[ Try applying AI yourself. Don’t just delegate it Google CMO Lorraine Twohill says every marketer should get their hands on AI tools and play. “But not enough of us are doing this.” [Learn more]() More trending content Pro tips from an analysis of over 2,000 Shorts ads [Arrow cta link]() [ Arrow cta link ] [[ Playlist: Quick takes on AI from industry leaders [Arrow cta link](=/MTcyLUdPUC04MTEAAAGUzCLXFX59H_RRQzPl1W1RKf0eQN1dafMg59YBWkIwk8Yc7VhSvl5j9zwK5rdbphDmjKtklDc=) [ Arrow cta link ] [[ How an AI experiment put Pixel fans in the driver’s seat [Arrow cta link]() [ Arrow cta link ] [[ Understand customer mindsets to make every holiday connection count [Arrow cta link]() [ Arrow cta link ] [[ Received this email from a friend? [Sign up here](/MTcyLUdPUC04MTEAAAGUzCLXFX59H_RRQzPl1W1RKf0eQN1dafMg59YBWkIwk8Yc7VhSvl5j9zwK5rdbphDmjKtklDc=) Discover more content on [ThinkWithGoogle.com](=/MTcyLUdPUC04MTEAAAGUzCLXFX59H_RRQzPl1W1RKf0eQN1dafMg59YBWkIwk8Yc7VhSvl5j9zwK5rdbphDmjKtklDc=). 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