Our latest podcast, plus AI-created campaigns

Don’t miss our latest picks                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ Image ] DON’T-MISS PICKS | JULY 2024 Our latest podcast, fan-created campaigns, and 101 other uses for gen AI [A black-and-white headshot of Experian’s Dacy Yee — who has straight, shoulder-length black hair and wears a short-sleeved, V-neck top — appears among colorful geometric shapes.](=/MTcyLUdPUC04MTEAAAGUYGpkBQAcpmYMM7JFrcnbHDlQ6fxmVLzotqF2I-kwcmbXgFcfIMFA-mDOCVsfeEPQ19Dt_tk=) [ A black-and-white headshot of Experian’s Dacy Yee — who has straight, shoulder-length black hair and wears a short-sleeved, V-neck top — appears among colorful geometric shapes. ] [[ Experian CMO Dacy Yee on meeting consumer needs with engaging storytelling Joshua Spanier, host of Think with Google’s Modern Marketers podcast, sat down with Experian’s Dacy Yee to discuss being a consumer advocate within her organization, the responsibility that comes with marketing its products, storytelling, and how she became a CMO, as well as her favorite influencer and brand. “We’re very excited about understanding all of the different funnel metrics, and every part of the experience we try to measure,” Yee said. “And we have a qualitative and quantitative approach, but we also love to hear from the voice of the customer, and making sure that we overlay that on top of all of the numerical kind of metrics that we’re looking at. There is an art and science to this, and there’s also feel and emotion, and making sure that we’re delighting our consumers.” [Listen here]() How AI created 300 fan-inspired Pixel campaign episodes in 1 day The “Best Phones Forever: AI Roadtrip” campaign used user suggestions to plan an imaginary roadtrip. The campaign’s characters — a Google Pixel and an iPhone — crashed a wedding, explored the rings of Saturn, visited imaginary realms, and did even more in an itinerary that spanned: - 7 continents - 74 countries - 306 unique adventures In a one-day campaign on Instagram Reels that used generative AI tools like Gemini, the Pixel and Creative Lab teams piloted a new model for user-driven content that points toward an exciting future for marketers building fan communities on social platforms. [Watch here](=/MTcyLUdPUC04MTEAAAGUYGpkBQAcpmYMM7JFrcnbHDlQ6fxmVLzotqF2I-kwcmbXgFcfIMFA-mDOCVsfeEPQ19Dt_tk=) From Cannes: How AI can expand your possibilities and potential Vidhya Srinivasan, VP and GM of Google Ads, and Alex Chen, director of Google Creative Lab, took the 2024 Cannes Lions stage to share their tips and insights on how exploring and playing with Google AI can unlock new opportunities for marketers. [See the full playlist](/MTcyLUdPUC04MTEAAAGUYGpkBQAcpmYMM7JFrcnbHDlQ6fxmVLzotqF2I-kwcmbXgFcfIMFA-mDOCVsfeEPQ19Dt_tk=) 101 real-world generative AI use cases from today that will transform tomorrow Helping people plan their next vacations. Analyzing medical records to reduce errors. Providing fans of Major League Baseball with live, in-game insights. Finding hidden asteroids in reams of astronomical data. Boosting data engineering productivity. Surfacing critical security data issues in seconds. AI agents and gen-AI solutions are already helping industry-leading companies do all of this and more with the help of Google Cloud technologies including AI infrastructure, Gemini models, Vertex AI platform, Google Workspace, and Google Distributed Cloud. [Read more](/MTcyLUdPUC04MTEAAAGUYGpkBQAcpmYMM7JFrcnbHDlQ6fxmVLzotqF2I-kwcmbXgFcfIMFA-mDOCVsfeEPQ19Dt_tk=) How AI can help boost the consumer confidence that drives business results 82% of consumers would find it helpful if AI allowed them to search for things that are “difficult to describe.” [Source](/MTcyLUdPUC04MTEAAAGUYGpkBQAcpmYMM7JFrcnbHDlQ6fxmVLzotqF2I-kwcmbXgFcfIMFA-mDOCVsfeEPQ19Dt_tk=): Think with Google, May 2024. “One major benefit of analyzing data with generative AI is that it allows us to explore areas where brands can improve representation in ads.” Anne Marie Nelson-Bogle, VP of Ads Marketing, YouTube [Source](): Think with Google, June 2024. Received this email from a friend? [Sign up here]() Discover more content on [ThinkWithGoogle.com](/MTcyLUdPUC04MTEAAAGUYGpkBQAcpmYMM7JFrcnbHDlQ6fxmVLzotqF2I-kwcmbXgFcfIMFA-mDOCVsfeEPQ19Dt_tk=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. If you don’t want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2024 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. Follow us [LinkedIn]() [X](/MTcyLUdPUC04MTEAAAGUYGpkBQAcpmYMM7JFrcnbHDlQ6fxmVLzotqF2I-kwcmbXgFcfIMFA-mDOCVsfeEPQ19Dt_tk=) [Facebook](/MTcyLUdPUC04MTEAAAGUYGpkBQAcpmYMM7JFrcnbHDlQ6fxmVLzotqF2I-kwcmbXgFcfIMFA-mDOCVsfeEPQ19Dt_tk=) [YouTube](/MTcyLUdPUC04MTEAAAGUYGpkBQAcpmYMM7JFrcnbHDlQ6fxmVLzotqF2I-kwcmbXgFcfIMFA-mDOCVsfeEPQ19Dt_tk=)