{NAME}, optimize Ads with Google Analytics 4

The Summer of AI Essentials, part 4                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ Image ] [Optimize Ads with](/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) [Google Analytics 4](/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) The Summer of AI Essentials series [Learn more](=/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) [Learn more](=/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) Google Analytics 4 offers AI-powered insights and predictions to give you a complete understanding of your customers across devices and platforms. Use these best practices to sync your Ads account with your Google Analytics 4 property to gain deeper insights and improve ROI today: [A check mark in a green circle. "Summer of AI Essentials" is written below.](/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) [ A check mark in a green circle. "Summer of AI Essentials" is written below. ] [[ Share your conversions with [Google Ads](/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) By linking your Google Analytics 4 properties with Google Ads, you can better measure performance across your website or app. This makes it easier to see key events important to the success of your business, and then use that information to improve your ads and website. Use Google Analytics 4 [conversion data]() Measure campaign performance and make adjustments as needed. For example, imported conversions can inform your automated bidding strategies. This helps Google AI optimize in real-time and drive results for your business. [ Image ] [ Image ] Evaluate iOS campaign performance with the [SKAdNetwork]() A SKAdNetwork conversion value schema allows you to better measure install and post-install events. Use Google Analytics 4 to register your app for cross-network measurement that drives bidding optimization within Ads. [Learn more](=/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) Learn more [[ [Learn more](=/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) Learn more [[ Visit Accelerate with Google to get your customized strategy to drive business growth with the Google Ads AI Essentials. [Get started](=/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) [ Image ] Visit Accelerate with Google to get your customized strategy to drive business growth with the Google Ads AI Essentials. [Get started](=/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) [ Image ] [YouTube](=/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) [LinkedIn]() [Facebook]() [Twitter]() [Ad-comm](=/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) Received this email from a friend? [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=) Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play]() [ Google Play ] [[ [App Store]() [ App Store ] [[ This email was sent to {EMAIL} because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](=/MTcyLUdPUC04MTEAAAGUQdNikrCGWHHliXiTvN7QX3AqWE1N_Gr9QLX81w7qsySbRDL8E9hF8nxu4DO0MI29RNl9vQ4=). © 2024 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.