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Make the most of our latest updates
ââââââââââââââââââââââââââââââââââââââââââââââââââ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â [ Image ] [Drive results with new Performance Max features](=/MTcyLUdPUC04MTEAAAGS2VaKE9KsIXas4UbSHUwabn9mVgJ9ZnpmAxgn03HATphx1NqEoLLDU9xaLAff7w1JkRxJFtk=) The new retention goal ⢠IP exclusions ⢠Experiments [Get the update](=/MTcyLUdPUC04MTEAAAGS2VaKE9KsIXas4UbSHUwabn9mVgJ9ZnpmAxgn03HATphx1NqEoLLDU9xaLAff7w1JkRxJFtk=) [Get the update](=/MTcyLUdPUC04MTEAAAGS2VaKE9KsIXas4UbSHUwabn9mVgJ9ZnpmAxgn03HATphx1NqEoLLDU9xaLAff7w1JkRxJFtk=) With updates in Performance Max, you now have more control, new ways to forge customer connections, and deeper insights. Take advantage of these new, AI-powered features to optimize your campaigns: [Text reading: 'Steer your campaigns to success'](=/MTcyLUdPUC04MTEAAAGS2VaKE9KsIXas4UbSHUwabn9mVgJ9ZnpmAxgn03HATphx1NqEoLLDU9xaLAff7w1JkRxJFtk=)
[ Text reading: 'Steer your campaigns to success' ] [[ Strengthen customer relationships with the [new retention goal]() This goal type, available now in beta, helps you reconnect with customers who have lapsed. You can now build a more comprehensive customer lifecycle strategy in your Performance Max campaigns. Reach your most relevant audience with account-level [IP exclusions](/MTcyLUdPUC04MTEAAAGS2VaKE9KsIXas4UbSHUwabn9mVgJ9ZnpmAxgn03HATphx1NqEoLLDU9xaLAff7w1JkRxJFtk=) For example, people working at your company might regularly check how your website appears in search results. You can exclude your companyâs network IP address to avoid unwanted ad impressions and costly inadvertent clicks. [A rectangle has circles running vertically through one side of it. A blue circle is in the center and a cursor points to it.]
[ A rectangle has circles running vertically through one side of it. A blue circle is in the center and a cursor points to it. ] [A beaker sits in front of vertical lines.]
[ A beaker sits in front of vertical lines. ] Test and learn with [experiments](/MTcyLUdPUC04MTEAAAGS2VaKE9KsIXas4UbSHUwabn9mVgJ9ZnpmAxgn03HATphx1NqEoLLDU9xaLAff7w1JkRxJFtk=) Fine-tune your Performance Max campaigns with new types of experiments (currently in beta). You can test the impact of specific features, like Final URL expansion, which allows your campaign to dynamically choose the most relevant landing page based on user intent. Tailor your campaigns with [audience insights]() Detailed demographic information helps you uncover how particular groups respond to your creative assets. You can use this information to discover new audiences and sharpen your messaging. [Two image icons sit in circles. The circles overlap in the center.]
[ Two image icons sit in circles. The circles overlap in the center. ] [Get the update](=/MTcyLUdPUC04MTEAAAGS2VaKE9KsIXas4UbSHUwabn9mVgJ9ZnpmAxgn03HATphx1NqEoLLDU9xaLAff7w1JkRxJFtk=)
Get the update [[ [Get the update](=/MTcyLUdPUC04MTEAAAGS2VaKE9KsIXas4UbSHUwabn9mVgJ9ZnpmAxgn03HATphx1NqEoLLDU9xaLAff7w1JkRxJFtk=)
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