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Handpicked selections we think are worth your time                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ Image ] EDITORS’ PICKS | MAY 2024 The must-see content our editors recommend Marianna Nash Editor, Think with Google [Editor Marianna Nash, shown with light skin and dark, pulled-back hair, looks directly forward. She wears hoop earrings and a necklace.] [ Editor Marianna Nash, shown with light skin and dark, pulled-back hair, looks directly forward. She wears hoop earrings and a necklace. ] A new formula for your CTV performance, from the Google NewFront I’ve been streaming YouTube on my TV for years, so I can’t say I’m surprised to learn that it ranked No. 1 for watch time. What does surprise me are the implications of this shift for the industry. Sean Downey, President, Americas & Global Partners at Google, urges marketers to unify their streaming media to keep up with audiences’ changing habits and improve efficiency. What’s new about this advice is that there’s more research to prove out the value of managing ads in one place, and new industry partnerships focused on doing it in a privacy-safe way. [Read more]() Meg Haller Editor, Think with Google [Editor Meg Haller, shown smiling with light skin and long dark hair tucked behind her ears, looks directly forward. She wears earrings.] [ Editor Meg Haller, shown smiling with light skin and long dark hair tucked behind her ears, looks directly forward. She wears earrings. ] One CMO’s bold recipe for ‘total transformation’ As Nestlé’s first global CMO, Aude Gandon has led the company’s rapid shift to digital by having big ambitions and quantifiable targets. Her guiding philosophy? To set an ambition as bold as the company and its heritage brands deserve. Now, four years into Gandon’s tenure, Nestlé is well on its way. [Read more]() NOTEWORTHY Short on time? Here are a few quick-hit updates worth your while - [Shared at the Google NewFront](): Advertisers that consolidated video campaigns with Google’s Display & Video 360 achieved a 120% higher return on ad spend compared to buying online video ads without centrally managing frequency. - The Privacy Sandbox timeline has been updated to reflect Chrome’s intent to begin third-party cookie deprecation in early 2025, subject to resolving concerns with the U.K.’s Competition and Markets Authority. You can monitor [privacysandbox.com](=/MTcyLUdPUC04MTEAAAGS03Jub4unq3emtUmm3cPSTP3yWm6NFggMzyvT4Vl8UkmpHelUu-yQuH9q5xbyyzKySzAkxxk=) for updates. - [Watch this mash-up](=/MTcyLUdPUC04MTEAAAGS03Jub4unq3emtUmm3cPSTP3yWm6NFggMzyvT4Vl8UkmpHelUu-yQuH9q5xbyyzKySzAkxxk=) from Google Cloud Next to see eight months of advances from Google Cloud — in under 14 minutes. Google Marketing Live is coming up on May 21 [Register now]() Register now [[ Received this email from a friend? [Sign up here](/MTcyLUdPUC04MTEAAAGS03Jub4unq3emtUmm3cPSTP3yWm6NFggMzyvT4Vl8UkmpHelUu-yQuH9q5xbyyzKySzAkxxk=) Discover more content on [ThinkWithGoogle.com](/MTcyLUdPUC04MTEAAAGS03Jub4unq3emtUmm3cPSTP3yWm6NFggMzyvT4Vl8UkmpHelUu-yQuH9q5xbyyzKySzAkxxk=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. If you don't want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2024 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. Follow us [LinkedIn]() [X](/MTcyLUdPUC04MTEAAAGS03Jub4unq3emtUmm3cPSTP3yWm6NFggMzyvT4Vl8UkmpHelUu-yQuH9q5xbyyzKySzAkxxk=) [Facebook](/MTcyLUdPUC04MTEAAAGS03Jub4unq3emtUmm3cPSTP3yWm6NFggMzyvT4Vl8UkmpHelUu-yQuH9q5xbyyzKySzAkxxk=) [YouTube](/MTcyLUdPUC04MTEAAAGS03Jub4unq3emtUmm3cPSTP3yWm6NFggMzyvT4Vl8UkmpHelUu-yQuH9q5xbyyzKySzAkxxk=)