{NAME}, achieve creative excellence in Demand Gen

Deliver compelling,‌ impactful ads                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [Google Ads Best Practices logo] [ Google Ads Best Practices logo ] Vidhya Srinivasan, Google Ads’ VP/GM, shares how AI will supercharge [smarter digital ads](=/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=). [Your guide](/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=)[to](/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) [creative](/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=)[excellence](/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) Make the most of your Demand Gen campaigns [Learn more](=/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) [Learn more](=/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) Among people who discover new products on YouTube and Google, 86% say they took action after using those platforms.1 The best way to capture these conversions is to deliver relevant, eye-catching visual experiences. Use these best practices to connect with audiences at the right moment in your Demand Gen campaigns: [Three ad types are displayed. One has a pair of sneakers and reads "Stylish Sneakers", another has a pair of sunglasses and reads, "Trendy Sunglasses", and the third has a photo of a person and reads, "Rent the Closet".](=/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) [ Three ad types are displayed. One has a pair of sneakers and reads "Stylish Sneakers", another has a pair of sunglasses and reads, "Trendy Sunglasses", and the third has a photo of a person and reads, "Rent the Closet". ] [[ Enrich your campaigns with the [right assets](/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) When you give Demand Gen campaigns compatible visuals, you can expand your brand storytelling. Embrace formats that feel native to each platform, like relatable vertical video for YouTube Shorts. Inspire action with [refined visuals](/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) High-quality, impactful visuals build brand trust. For image ads, prioritize clear subjects. For videos, ensure voiceovers and graphics echo your CTA in a cohesive way. [A green photo icon sits in the front. A blue cursor is above it. Yellow and blue rectangles are in the background.] [ A green photo icon sits in the front. A blue cursor is above it. Yellow and blue rectangles are in the background. ] [Yellow, green, and blue rectangles are stacked on top of each other. A line graph rises up and down in front of it.] [ Yellow, green, and blue rectangles are stacked on top of each other. A line graph rises up and down in front of it. ] Embrace a data-driven [creative approach](/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) You can run A/B experiments for Demand Gen that uncover what performs best across different surfaces. Adopt a test-and-learn strategy to fine-tune your creatives and reach your unique goals. [Learn more](=/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) Learn more [[ [Learn more](=/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) Learn more [[ Google Marketing Live is back! Get a virtual front row seat on Tuesday, May 21, 2024, as we announce the newest AI-powered products to deliver results for your business. [Register now](/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) [A yellow calendar in a yellow circle] [ A yellow calendar in a yellow circle ] Google Marketing Live is back! Get a virtual front row seat on Tuesday, May 21, 2024, as we announce the newest AI-powered products to deliver results for your business. [Register now](/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) [A yellow calendar in a yellow circle] [ A yellow calendar in a yellow circle ] 1 Google/Ipsos, Video & Social Ad Impact Study, July 2023-August 2023, online survey, n=13328 US, UK, BR, FR, DE, IT, JP online users 18-54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, X, Snapchat). [YouTube](=/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) [LinkedIn]() [Facebook]() [Twitter](/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) [Ad-comm](=/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) Received this email from a friend? [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGSkTyokJKYd34B8fSj8xhYzk9UdmJTCfJSR4RKRug_giqBKD41opY32VbQMmmZScb8z0mKh6I=) Stay connected to your ads, from anywhere. 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