Critical questions for identifying a strong agency partner
ââââââââââââââââââââââââââââââââââââââââââââââââââ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â [ Image ] TRENDING | APRIL 2024 A handy guide to spotting a strong agency partner Looking for a new media agency? Start here. [Quiz your agency](=/MTcyLUdPUC04MTEAAAGSi1m_5ybXnJeH5K3bsPA5wp74lBOmEfuwS-GLwV3b-mjZryW872dH_S_5e7hcTNqRgnPKex8=)
Quiz your agency [[ [Tiles animate over a large encircled check mark showing icons that represent topics for agency-partner discussion, such as data & measurement, audience insights, privacy, creative complexity, and AI.](=/MTcyLUdPUC04MTEAAAGSi1m_5ybXnJeH5K3bsPA5wp74lBOmEfuwS-GLwV3b-mjZryW872dH_S_5e7hcTNqRgnPKex8=)
[ Tiles animate over a large encircled check mark showing icons that represent topics for agency-partner discussion, such as data & measurement, audience insights, privacy, creative complexity, and AI. ] [[ Forging a trust-based relationship with your customers Privacy is a must-have for earning consumer trust, and for effective measurement. Hereâs how retailers can find, engage, and convert customers with a positive privacy experience. [Take action now](=/MTcyLUdPUC04MTEAAAGSi1m_5ybXnJeH5K3bsPA5wp74lBOmEfuwS-GLwV3b-mjZryW872dH_S_5e7hcTNqRgnPKex8=) [A man with light skin, short dark hair, and a thin mustache wears a light-blue blazer and shops on his laptop. Above, a dark-blue square shows a document with circuits, and a light-blue square contains a shopping bag.](/MTcyLUdPUC04MTEAAAGSi1m_5ybXnJeH5K3bsPA5wp74lBOmEfuwS-GLwV3b-mjZryW872dH_S_5e7hcTNqRgnPKex8=)
[ A man with light skin, short dark hair, and a thin mustache wears a light-blue blazer and shops on his laptop. Above, a dark-blue square shows a document with circuits, and a light-blue square contains a shopping bag. ] [[ Tips from PMGâs Jason Hartley on charting your new privacy path The privacy landscape has changed thanks to third-party cookie deprecation, state and local regulations, and a new era of AI. These key steps can help you find your footing. [Read more](/MTcyLUdPUC04MTEAAAGSi1m_5ybXnJeH5K3bsPA5wp74lBOmEfuwS-GLwV3b-mjZryW872dH_S_5e7hcTNqRgnPKex8=) [A marketer with fair skin, short dark hair, and a beard wears a white Oxford shirt, a black tie, and gray pants. He touches a shield over a padlock to activate privacy features, choosing to address a cookieless future by prioritizing privacy now.](/MTcyLUdPUC04MTEAAAGSi1m_5ybXnJeH5K3bsPA5wp74lBOmEfuwS-GLwV3b-mjZryW872dH_S_5e7hcTNqRgnPKex8=)
[ A marketer with fair skin, short dark hair, and a beard wears a white Oxford shirt, a black tie, and gray pants. He touches a shield over a padlock to activate privacy features, choosing to address a cookieless future by prioritizing privacy now. ] [[ More tips for todayâs marketer How pro sports are using YouTube to connect with next-gen fans [Arrow cta link]()
[ Arrow cta link ] [[ Building confidence across the increasingly complex consumer journey [Arrow cta link](=/MTcyLUdPUC04MTEAAAGSi1m_5ybXnJeH5K3bsPA5wp74lBOmEfuwS-GLwV3b-mjZryW872dH_S_5e7hcTNqRgnPKex8=)
[ Arrow cta link ] [[ Googleâs media experts share 12 learnings to guide you this year [Arrow cta link](=/MTcyLUdPUC04MTEAAAGSi1m_5ybXnJeH5K3bsPA5wp74lBOmEfuwS-GLwV3b-mjZryW872dH_S_5e7hcTNqRgnPKex8=)
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