Our latest insights, from sports fandom to new shopper research

Recently published                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ Image ] NEW THIS MONTH | APRIL 2024 Sports fandom’s growth means more opportunities for advertisers [A man with dark skin, short dark hair, and a beard pops out of a mobile device holding a basketball. Video screens with a basketball jersey, a football helmet, and a YouTube play button float around him, as well as heart and thumbs-up icons.](/MTcyLUdPUC04MTEAAAGSQz1_cU_8kaSJUzNcTfdji1IakEyAqAEKidW-vnPQZACToIWVFO9rz6w-pZnuF2_GjfjIc6Q=) [ A man with dark skin, short dark hair, and a beard pops out of a mobile device holding a basketball. Video screens with a basketball jersey, a football helmet, and a YouTube play button float around him, as well as heart and thumbs-up icons. ] [[ Though the calendar has turned to April, we’re still in the thick of March Madness, which has us thinking about how sports fandom has evolved over time. Videos related to professional basketball on YouTube have averaged over 150 million views a day over the last six months. Sports content is seemingly endless these days, going way beyond just highlights. And that’s exciting not just for fans, but for advertisers too. Here’s a look at what fans love on YouTube, how creators are innovating to connect, and how marketers can reach those critical audiences. [Read it here](/MTcyLUdPUC04MTEAAAGSQz1_cU_8kaSJUzNcTfdji1IakEyAqAEKidW-vnPQZACToIWVFO9rz6w-pZnuF2_GjfjIc6Q=) The latest on Google’s work to prevent malicious use of its ads platforms Each year, Google shares a look at how it enforces its advertiser and publisher policies in the spirit of maintaining a healthy ad-supported internet. Some highlights from 2023, by the numbers: - 5.5 billion ads blocked or removed - 12.7 million advertiser accounts suspended - 2.1 billion pages taken action against Google’s safety teams have long used machine learning powered by AI to detect and block billions of bad ads before people ever see them. But generative AI is bolstering enforcement of its policies. Large language models are able to rapidly review and interpret content at a high volume while also capturing important nuances within that content. [Check out the full report]() New research: The customer journey is more labyrinthine than linear 60% of consumers in surveyed markets are taking six or more actions before deciding to buy a brand or product that’s new to them. 47% of consumers in surveyed markets say they’re now doing more research on purchases to ensure good quality. 40% of consumers who use Google Search agree it helps them make smart and informed decisions when shopping versus social media. [Source](): Think with Google, March 2024. Newly published 12 learnings from the media experts on Google’s own marketing team [Arrow cta link](=/MTcyLUdPUC04MTEAAAGSQz1_cU_8kaSJUzNcTfdji1IakEyAqAEKidW-vnPQZACToIWVFO9rz6w-pZnuF2_GjfjIc6Q=) [ Arrow cta link ] [[ The vision for how AI will transform Google Ads [Arrow cta link](/MTcyLUdPUC04MTEAAAGSQz1_cU_8kaSJUzNcTfdji1IakEyAqAEKidW-vnPQZACToIWVFO9rz6w-pZnuF2_GjfjIc6Q=) [ Arrow cta link ] [[ Lessons from video ad creative experiments [Arrow cta link]() [ Arrow cta link ] [[ Received this email from a friend? [Sign up here](=/MTcyLUdPUC04MTEAAAGSQz1_cU_8kaSJUzNcTfdji1IakEyAqAEKidW-vnPQZACToIWVFO9rz6w-pZnuF2_GjfjIc6Q=) Discover more content on [ThinkWithGoogle.com](=/MTcyLUdPUC04MTEAAAGSQz1_cU_8kaSJUzNcTfdji1IakEyAqAEKidW-vnPQZACToIWVFO9rz6w-pZnuF2_GjfjIc6Q=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. 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