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Get more out of AI-powered Search Ads
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Get more out of AI-powered Search Ads
ââââââââââââââââââââââââââââââââââââââââââââââââââ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ ââÍ âÍ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â [Google Ads Best Practices logo]
[ Google Ads Best Practices logo ] [Align your account](/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=) [structure with AI](/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=) [Learn more](=/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=) [Learn more](=/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=) Simpler structures that are consolidated and tightly-themed can maximize Google AIâs potential in your Search ads campaigns. Use these best practices to unlock better performance, easier management, and clearer trends. [Two hands type on a laptop. The screen displays a Google Ads user interface.](=/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=)
[ Two hands type on a laptop. The screen displays a Google Ads user interface. ] [[ Convert single-keyword ad groups into [themed ad groups](/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=) Segmenting traffic can reduce the efficiency of Smart Bidding. Group your keywords into similar themes to help Google understand them, select the best one, and determine which ad should serve for each query. Simplify with [broad match]() This is the only match type that uses all of the available signals to understand intent and find the most relevant match. 62% of advertisers using Smart Bidding use broad match as their primary match type.1 [5 rectangles sit in two lines. In the bottom row, one is green. In the top row, one is yellow and rises out of the line. A blue bracket is positioned above it.]
[ 5 rectangles sit in two lines. In the bottom row, one is green. In the top row, one is yellow and rises out of the line. A blue bracket is positioned above it. ] [Three circles sit in a vertical line. Each have an arrow pointing away from it with a box featuring an 'x' or a checkmark at the other end.]
[ Three circles sit in a vertical line. Each have an arrow pointing away from it with a box featuring an 'x' or a checkmark at the other end. ] [Consolidate campaigns]() and clean up your keywords Remove any device segmentation, and non-serving or duplicate keywords to streamline account performance. This will help you manage, optimize, and adapt your strategy across campaigns. [Learn more](=/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=)
Learn more [[ [Learn more](=/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=)
Learn more [[ 1 Based on clicks and advertisers with >100 clicks, Google Internal Data, Global, January - February 2023 [YouTube](=/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=) [LinkedIn]() [Facebook]() [Twitter](/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=) [Ad-comm](=/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=) Received this email from a friend? [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=) [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=) How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGSJRcLikBmWq5MgpOaMBnMP6HGGUsQ4Cr9Gju0EKd4jotP49W1D1fk7Zm-pQ04ts9iRd74uLs=) Stay connected to your ads, from anywhere.
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