I bet you forgot to put this on your sales pages

You know what you're forgetting? An FAQ section. I kid you not. You may think it's a boring section or a lazy way to dump information, but it's far from that. Here are 3 reasons why including an FAQs section on a sales page may help you sell more. 3 reasons why including an FAQs section on your page will help you sell more I once heard someone saying that using an FAQs section on your page is lazy copywriting. I disagree. Lazy copywriting is using an FAQs page for all questions your prospects may have on any of your website pages. For your prospects, finding an answer to their specific question in there would be like finding a blouse in their size in a bottomless "for sale" pile of clothes in a store. But using an FAQs section on one page can be a great idea in the following cases for the following reasons: Case #1: When you offer services or courses Services or courses are a less tangible product than something you can see, touch, try on and send back if you don't like it. Which means, your prospects have higher levels of uncertainty. Having a dedicated section to address their questions and reservations is more effective than if the same info was spread through the "regular" copy where it can either be missed or would disturb the main flow of the conversation. Example: I use the FAQ section on my own services page (all of them, actually). I know it's effective because I see people reading through the FAQs section attentively every day in my session replays. [FAQ example 1] Case #2: On a landing page with no navigation An FAQs section may be helpful on a landing page for one offer where you have to persuade your prospects to take action from that one page. If the offer is relevant to them, they'll keep scrolling till the end and will appreciate a dedicated section that addresses their reservations. Example: Here's a landing page for a paid membership community (I wrote the copy). We disguised the FAQs section as "Does it sound familiar?" to address the most common reservations. I know it's working because they got 6 times more subscribers during this enrollment period than they got last time with the old copy. [FAQ example 2] Case #3: On your homepage if you're using it as a landing page for your PPC campaign Prospects that clicked on your ad treat your homepage as a landing page => same reasons as Case #2. Example: Here's a snippet from a homepage of my client I wrote the copy for that is now used as a landing page for a PPC campaign in Google Adwords. I have access to the session replays here, too, and see their website visitors clicking on those shiny triangles to learn the answers. [FAQ example 3] 💡[Important] Avoid this mistake FAQ section is ONLY for specific questions that some prospects (not all) may wonder about that can give a potential client a final nudge to buy. Meaning, questions like "What is product/service X?", "Who is it for?", "What are the benefits of X?", and other absolutely vital information about your offer DOES NOT belong into an FAQ section but needs to be conveyed in the main copy. Final words of wisdom Effective copy boils down to one thing: figuring out what you have to say to your prospects to make them send an inquiry, sign up for your course, or buy. After they've read your page, what info could they still be missing that could nudge them over that line? Put that info in an FAQ section to go beyond the usual who-what-features-benefit-CTA structure giving your prospects the last pieces of the missing info that may convince them to convert. This would be all from me for the week. (Finally sunny) greetings from Germany 🌞 Gill [Website review](=.xlp8gd4p6qZDUYlwuHcEW0wDf1ISULx5rel7xZMupfc) | [Copywriting](=.mZTiP5IPlp14d26U62qIVBU-C4eLnbANoVe9NOP9a9I) | [📙 My book](=.Rjv2YJVc1EdS2ks28Bn5awjrRlwudaMk8ONNbUKHoRU) | [🖥️ My course](=.MFqjPVmABWUjselTATt_YRBPoBOXz__rbzK2MQLdf44) P.S. This email may contain typos, and I'm fine with them because cloning humans is, unfortunately, still impossible. Spending more time proofreading my emails would mean I'll have to share fewer tips with you. And sharing more and better tips is more important to me than sharing tips that are grammatically perfect. I hope that's fine with you, too. [Gill Andrews] [gillandrews.com](=.8rwN6H8wcZWgGllGQjfHsxfYAXqIy25Cb4cwcJSWqOU) [Share to Facebook](=.A7BUA4Yw0k3-xIOzanzznN6erg6kAUtarI_NF7ChmJ8) [Share to Facebook](=.lyDrwt2mg8LWpEP5QX-DmenRaLv1TQQUKWg_bydTeFQ) [Share to Twitter](=.abYB3F5YrKxYwGGuTmL3L2zuAJDDp4gt98ZSYcVs4zc) [Share to Twitter](=.W05fnBGN2Ym34VhabC_RRuOBlMyoLGyVFn3LmOtWpDg) [Forward email](=.TcMSOfo1c55PrbYJjbh9HbDy9Fe8WQB5s_0W_CIaCOI) [Forward email](=.jUoUN7dJ11mdQfNWal2FNL7rrw640uQzGLU-rcsO_HE) Gill Andrews You received this email because you signed up to my updates. Changed your mind? No problem. Unsubscribe using the link below. [Unsubscribe](=.neCAvq83muwl4qwvIZhokEG6mkaqudITyesXBSs8UF4)