How to make your website content suck less

A super-specific advice: Just follow these 3 steps [View in browser]( Why is there so much boring blah blah on your website? I’m not trying to mock you. I’m genuinely curious. How do I know? I bookmark business websites I come across among my new subscribers, LinkedIn connections, Twitter contacts, etc. to watch the latest trends in copy and design (and the newest ways to ruin a website). I keep two bookmark folders in my browser. One's called “Bad website examples: Bad” and another, “Good website examples”. And the former is 5x as large as the latter. So yeah, there’s too much boring blah on your website. But on the other side… But on the other side, I know that you’re an articulate human being who knows their offer and audience and is capable of constructing coherent sentences that sound like normal conversation. So, I’d like to ask again: Why is there so much blah blah on your website when you clearly can do better? “Back off, Gill. Writing web copy is hard!” No, it isn’t. Writing great website copy may be hard. But writing blah-blah-free copy that tells people in plain words what you do isn’t. Let me prove it to you. *** In 2020, I spoke at CopyCon - a copywriter's conference in the UK where I shared the process I use during client website reviews to instantly spot and weed out vague and meaningless copy. [Watch my talk at CopyCon 2020 on YouTube](. And the best part? This process is super easy to follow. ❌ No checklists ❌ No copywriting skills required ✔️ Easy to remember ✔️ Easy to execute Especially recommended for business owners who: - either write their copy themselves (you'll become better at it) - or hire copywriters to do it for them (you'll be more confident that the copy you're getting is good) It's also was quite funny (so I hear). [Video]( Let me know what you think about it in the comments. If you found it useful, I may record more videos like this. This would be all from me for the week. Warm greetings from Germany, Gill [Website review]( | [Copywriting]( | [📙 My book]( P.S. This email may contain typos, and I'm fine with them because cloning humans is, unfortunately, still impossible. Spending more time proofreading my emails would mean I'll have to share fewer tips with you. And sharing more and better tips is more important to me than sharing tips that are grammatically perfect. I hope that's fine with you, too. [Gill Andrews] [Share to Facebook]( [Share to Facebook]( [Share to Twitter]( [Share to Twitter]( [Forward email]( [Forward email]( Gill Andrews You received this email because you signed up to my updates. Changed your mind? No problem. Unsubscribe using the link below. [Unsubscribe](