[Fun game] If your site has NONE of these issues, I'll answer one question for free

Let's play a game, shall we? Below, I listed 15 common issues with website copy and design. If you find NONE of them on your website, I'll answer one of your questions for free. Rules: ✔️ Specific question about one specific thing (either about your website overall, a specific page, a sentence, or about anything else you'd like to ask me, even if it's website-unrelated) ❌ "Could you please give me your feedback on my page / website?", which is not a question but a request for a website review. And as much as I like you, I can't do them for free. Ready, steady, go! How many of these website issues still live on your site? (1) Everything on your website should look like it functions If your section headings look like buttons because you used a background color on them, people will try clicking on it and feel irritated when nothing happens. On the other hand, people usually don't click on images. So using an image as the only way to link to another page is also a bad idea. (2) Don't leave the footer on your website empty Every heatmap I've ever seen showed that website visitors click on stuff in the footer. The minimum you should put there is your contact info and the links to the main pages. (3) A CTA button without a verb is not a good CTA button The text on your CTA button should finish the sentence "I want you to...", as in (i want you to) "View all services", "Learn more", etc., which will automatically include a verb. (4) Add some text to the images on your portfolio page / portfolio section on your homepage Unless you offer one very specific service (for ex., logo design or photography), if you clutter your Portfolio page with images and no context, your prospects don't know how to evaluate them. Add some context to each image stating: - name of the company / what they do - what you did for them - what results you helped the company achieve (if possible) Example: Featuring cases studies on your homepage A couple of years ago, I helped [NeoMam](=.TcrTuBYo3em921ZQ2xkVsKW_mE1Psiia2X1UyB6Nkps) revamp their homepage. Here's what we came up with for the "Our Work" section that featured their case studies. Notice how the text under each image describes the results those images achieved - the same results their prospects so desperately crave. This info is what converts this section into powerful social proof, not the images themselves. Great to see that after so many years after our project, they are still using this layout 😊 (<-- proud face). [Neomam case studies] (5) A sentence in your copy sucks if: - you read it out loud and suddenly realize that there is no way in hell you would use the same words in a personal conversation with your potential client - you can't repeat the sentence by heart, without looking at the text (6) Copy templates are only as good as the content you fill them with You used a template {We do this} {for whom} for your tagline and feel great about yourself? Hold your horses. Make sure that: - "what you do" is actually something that keeps your prospects awake at night - "for whom" is something they actually call themselves / identify with (7) Your web design quality needs to at least match your competitors' web design If all your competitors have slick modern websites, no words can help you if your website design is outdated or boring. Your prospects will perceive your website as less trustworthy and, thus, inferior to your competitors' websites. The next one is my favorite, because it's SO, SO important to get it right (while SO, SO many of you get it wrong 🙈)👇 (8) It doesn't qualify as a strong selling point and a reason to hire yo, if it's something your competitors could also claim It doesn't help at all if the "Why me" section on your website states boringly obvious things everyone else could have put on their website ("I create great websites") or contain claims you can't / don't prove on the spot ("I design iconic logos"). If a competitor can claim the same (or, worse, already does), it does NOT qualify as an answer to why someone should hire you and not them. How to uncover your unique competitive advantage and make it clear to your prospects why they should hire you and not a competitor? 🤔 Glad you asked. My self-paced online course [Business Soul Searching](=.iKoy1BY6p5SGcsm_MfDUIEvKd5NR7PXouQpcGvDMHWU) helps you do exactly that (and you can check out its first 6 lessons for free). (9) If you offer a service, tell your prospects about your process Your process is a part of your product. You wouldn't buy a vacuum cleaner if you can only see the left side of, do you? (10) Nobody's going to read a testimonial that's longer than 2 paragraphs Which means: - either keep your testimonials short - or treat a long testimonial as a mini case study and split it into sections with headings that indicate the challenge, the solution and the results. Example: Long but structured testimonial When one of my clients asked me what to do about their testimonials, I told them that they are too long. We cannot possibly show them as one would usually show a testimonial, as a block of text. But these were some great testimonials that we didn't want to cut. So, we ended up splitting the testimonials into subsections to make them scannable and also tell their prospects what to expect from the paragraphs that follow. I find this to be a great solution if you want to feature a longer testimonial but don't have the time / enough info to convert it into a case study. [Neomam case studies] (11) State the page titles clearly The first line on every page (unless it's a homepage) should be a page title: "Our Services", "About me", "Conversion Copywriting", etc. Fun fact: The most typical page that's missing its title is... an About page. Is it the case on your site, too? 😉 (12) Your prospects don't give a damn about you Nobody cares about your values, philosophy, mission, or how you view what you do. Your prospects only care about themselves and how you can solve their problems. If you use "I / my / we / ours" more often than you use "you / yours" in your copy, your prospects won't even bother reading your page till the end (possible exception: your About page). You can use a simple Ctrl + F search operation to count and compare the occurrences on your page. (13) Don't obsess over keeping things short But obsess over being clear and relevant: give enough clear and relevant information to move your prospects closer to conversion. If it takes you three sentences instead of one to do that, that's fine. Make every word count, though. (14) Fixed all your typos? Great. Now fix your capitalization and punctuation Because if your Website is full of Sentences like that, your Prospects won't believe you can do a good Job, you know. (15) Don't make your text lines go all the way from the left to the right The optimal line length is about 60% of the width of the desktop screen. Otherwise, it becomes physically exhausting to read your copy as your prospects have to move their head to follow your words. *** Yay, you made it till the end 👏👏👏 So, how many issues from this list have you found on your website? If you haven't found any, congrats, you win 🎉🎊 If you have a question I can answer for you, just hit "reply." This would be all from me for the week. Spring greetings from Germany 🌺🏵️🌷 Gill [Website review](=.0L5eGVleZZHpGfoUEypL0Ieter4WfwZGIf7nqUIB3xw) | [Copywriting](=.W9T5vsxhZ2fPYq0B3xr7owRfRkCm25eiPmvEYalRKQQ) | [📙 My book](=.exBEVPQ2Vjy2wnU_DD5qeLS0RUFCMTWPR7Q8xJNQ1hE) | [🖥️ My course](=.8rr5tVYlYFIH0Att5LbOUYH06pwr4rsT4Mwgbi6obzo) P.S. This email may contain typos, and I'm fine with them because cloning humans is, unfortunately, still impossible. Spending more time proofreading my emails would mean I'll have to share fewer tips with you. And sharing more and better tips is more important to me than sharing tips that are grammatically perfect. I hope that's fine with you, too. 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